A site for Philips new 21 million:1 cinema plasma/LCD.
It's spectacular and very expensive.
Felt close to Halo: Believe, and the masterful HBO voyeur in the richness and production of the film components. I'm a huge fan of "film" online, and the shift away from vector as a primary source for Marketing footage use/animation online.
It's the future ladies and gentlemen if you didn't know that already. It's just a wonderful thing to see an open approach to content creation and the use of it across multiple channels, or it's use in an agnostic manner. There's so many "TV ad guys" freaking about their jobs in the years to come - well you don't need to freak you just gotta look at using film beyond the viral. Seriously.
What's super is you can see how easily it will shift across the different key visual channels and the way that the interactions been integrated for this example is really really nice. Consisting of a Lighting guy, Director and SFX walk on that has some really sweet little bridges.
It's from Tribal DDB amsterdam.
Take a look - my 2 cents: I like halo and voyeur better still though, this just didn't have the same level of craft or tangibility.
Every couple of weeks, Trish from Kraft AU publishes a little email newsletter with a 5 recipes and some nice big pictures out to Australia and beyond. In it's current guise, it's faithfully published each fortnight with the help of the digital team at Wunderman in Melbourne. (Trish is a "food scientist", and scientists are really smart, usually, so it's good - well written, super tasty dish combinations, full course stuff)
So thats one thing, good food options each fortnight, yumo.
So when Trish was looking to spread the good word about her Kraft Kitchens email, the thinking was "Why not give everyone else the opportunity to add their own little finishing touch to some of her super recipes?" - Like a recipe wiki, where (not unlike the earths best encyclopedia) members can suggest new or alternate ingredients, methods, hints & or tips to a chosen recipe, or just agree/disagree with someone else's well considered alteration.
oh and if you add to the list of suggestions/changes/amends, you go into the running for dinner prize worth a $1000 (thats 3 zero's) for you and your "team" of foodie friends.
Great for Vegans and Vegetarians, lactose intolerants, celiac's, Nut allergic's and Buddhists +++ looking to for ideas that don't use whatever it is in the recipe that may offend them, like prawns or garlic...
Anyhow it's pretty good, it's at kraftkitchens.com.au and really interesting to see all the options you perhaps might never have thought on your own, the wisdom of crowds indeed.
ps. If you're into food, then you should sign up for the newsletter, but if you have an opinion, and tell Trish, you'd be signed up anyhow.
This is how you launch a new version. Not some shitty press release but a video explaining everything quickly and easily. Hey even throw in words like "sick" and "sexy" too. Can't hurt.
Next time you launch a new site for a client why not produce a video that sells it to your audience. This is especially important for sites that, on the surface, might not seem that exciting to the consumer. Sites such as community sites or the more functional sites such as banking and travel. Why assume your visitors are going to explore all the great features you spent months planning and building.
This is one of those areas where the web really proves it's worth. (Making up for Star Trek fan fiction, Jonas Brothers pic-laden MySpaces and geocities homepages).
