Who is Johnny X?
Sony Ericsson launch a new web series called "Who is Johnny X?" for their Xperia X1 (name sucks) phone.
Web widget below (which had terrible embed code). The full site here
This blog goes into how it's really just a BMW films sans the big names. Advertainment. With some other examples. I liked Hammer and Coop!
It feels very much like the recent Scarlet promotion for LG (which I cant find a good link for). I guess you must go all serious and action with these brands instead of humour, suspense or any thing else except action.