The Great Twitter Secret Santa
I got in too late for this one but it was a giant Twitter based secret Santa.
McKinney: Virtual Mistletoe
It's like a safe Chat Roulette.
Wasserman: The Client Holiday Card That Almost Never Came to Be
Archibald Ingall Stretton: Christmas Records
I'm a sucker for lighting stuff on fire. See them break many other Christmas Records this Christmas such as Most People on Santas Knee, Most Keepy Ups With A Brussel Sprout and Longest Time Holding Gift Tag With Forehead.
Pixolut: Facebook Profile App
Pixolut have created an app that lets you easily generate the images needed for funky FB profiles like this.
This is a world first in "fist recognition software" too. I look forward to it being used in an a domestic violence awareness campaign.
Adobe XD: What Ever Your Resolution
Fun and political at the same time.
Gap: Project Reindeer
Eight reindeer strapped with GPS devices which you can bet on to get deals at Gap stores. Like Poke's Spot the Bull.
Props to Deep Local and AKQA. Also the reindeer handler Josh has an awesome radio voice. He should be on This American Life.
Gap: Give With Style
For every like they receive on Facebook for this video they will donate $1 to a charity. Visit here to make it happen
Mention viral30 in stores for a discount?! Nice festival codeword there.
Modea: Buzzword Bingo HD
Modea wanted to do something different for their agency christmas card so they made a Buzzword Bingo Ipad app.
Dan&Jo: Night Before Internet
The first submission to mention Wikileaks.
Scream: 2010 Year in Review
The only entry so far with a laugh track.
Think RLA: Win Beth's Mom's Christmas Jumper
I arrived to early to secure myself one warm looking jumper. I'm not sure I have the patience to wait around or the desire to enter my email address though. Think RLA you can just mail me the prize!
GoldBach Group: Contraption
I was expecting a punch line at the end but a friendly message will suffice.
Video Game Industry Cards
Seems like every major developer gets into the spirit. Check out Kotaku's roundup.
Design Royale: Snowball Royale
I hope Santa brought them a sound library for Christmas.
Euro RSCG: Euro Birds
This started out as a sexiest internal email and then ended up as an Angry Birds clone.
FBI Recruitment: Santa Snatch
FBI still on the recruitment drive for a decent game designer.
Sterling-Rice Group: Feral Carols
The agency brought in Improv group Hit and Run to help them out.
Gelia: Holiday Strategy Game
Do you have the right strategy to avoid an awkward Christmas moment?
Manning Productions: Tweesp
The algorithm recommends for me Rihanna and Rambo?
It also suggests a Camarguais Bull (no idea how that got into the mix) which is rated 5 stars on Amazon and makes reference to it's realistic 'male anatomy'.
Lowe Roche: Twanta
Kudos for the HTML5 implementation but seriously an Audi R8 Spyder for xmas? They are paying the Lowe Roche staff too much.
Sectio45: Naughty or Nice cards
Hoe Hoe Hoe Boom Tish.
Inferno Group: Auntie Carols
We cannot disprove that these woman are called Carol but we hope for authenticity sake they are.
Saatchi & Saatchi LA: Nog Pong
Deeplocal at it again and this time with a web controlled ping pong machine. Get the ball into the cup and a Saatchi staffer has to have a drink. Sadly the festivities are over.
TBWA\London: Make a SnowflakeYours
The snowflake chandeliers are pretty neat.
And for every snowflake that is made £2 is donated up to a total off.... wait for it.... £500. Better than nothing I guess.
Collective London: Christmas Charitree
Take note TBWA\London, Collective have out up £5,000 for their charity donations. We think you should match dollar for dollar.
Sprint: Awkward Family Photos
In partnership with Awkward Family Photos who have been getting a lot of advertiser love lately.
Vodafone: Christmas Phones
This would have been even more awesome with 532 real mobile phones... with messages accepted by Twitter.... and the phones suspended in the middle of the city from a crane. But looks like they just didn't have the balls.
The Jamboree: Christmas Carols
Sadly I do not know a Carol to have her join the other Carols.
SME Branding: Santa's LeBron Style
SME Branding sneaks in with the minimum requirement. A single jpeg on a URL.
I'm not sure if this is Santa doing an impression of LeBron or he's enjoying a Ectasy induced joyful moment with a huge handful of E's.
Glade: Virtual North Pole
Love the "patent pending" popup message when it takes a photo. Nice work Pixfusion you made the experience worse for no reason at all.
Seems like all the money was spent on the licence fees instead of a designer :(
Disney: Phineas and Ferb Winter Wonderland at Your Command!
Great for kids as you don't have to type you can just speak into the mic, bad for anyone without an American accent :(
Host: Merry Twitter Tree
I'm waiting for the giant robot arm cameo.
Publicis Mojo Brisbane: Jingles Bells
Free jingles for anyone who submits their details. They missed an awesome BJ joke with the first one....
Maybe that's why I've never written a jingle :(
Forget Moevember it's all about the beard.
Wise choice not making the staff sign but make sounds.
It was either Zombies or Unicorns and zombies won the vote.
Seek: Elf Chimney Seeker
Elf + Cannons = Fun
BC Hydro: Maze
This Christmas BC Hyrdo want you to donate your patience.
The Connelly Partners: Regift Auction
Crappy gifts are always safe territory for Christmas
Critical Mass: Holiday Survival Kit
Some useful tips from Critical Mass
Merry Christmas from Grolsch
Monster: Holiday Harmonizer
Autotune your holiday message
White + Partners: White House Party Crashers Invite
This invite requires you to know who these two people are. Read here. Then watch this.
Ripcord: QR Card
The QR code takes you to their Facebook page where you have the chance to win a $100 voucher. It's mine so don't enter!
Adobe: Inspiration is Powerful
However this ecard is not.
After reading the 7 predictions for gaming in 2011 on Mashable I was shocked that at some of the predictions and how badly researched they were. So many huge topics in gaming were missed. Social gaming being the most obvious.
Even the topics covered there is nothing in the predictions that is not completely obvious (iPhone games continue & Angry Birds sequel) or totally misguided (Apple to make a gaming console & Gears of War to break sales records).
So while I would contacted various developers, publishers and the gaming media for their opinion and then put together a detailed predictions post I don't have the resources. So here is my personal list of 10 Real Predictions for Gaming in 2011.
1: Companion Gaming will be huge
It already started in 2010 but companion gaming will continue to be hot with game publishers in 2011 and beyond. AAA titles will now be backed up with a social, browser or mobile game to match. I know this as I'm working on one of these right now for a major title to be released in Q4 2011.
Microsoft titles such as Crackdown 2 which rewarded players special "duck" grenades for playing a simple puzzle game on Facebook while Fable 3 players could earn coins by participating in the location based game Kingmaker.
Other publishers won't ignore reports like that. They are already planning their payable demo or companion game right now. Expect more of the same and some bigger ambitious projects in 2011.
2: Indie vs Big Guys on the iPhone
With the recent release of the Unreal Development Kit for the iPhone expect to see more large developers getting serious about iPhone games. With Infinity Blade pulling in $1M in 5 days, other developers will look to have their huge development teams develop smaller games in between their 2-3 year AAA projects. The small indie guys with big hits like Half Brick (Fruit Ninja) and Rovio (Angry Birds) will continue to have hits as they utilize their established install base. I expect an Angry Birds TV show to be locked in also.
3: Social Gaming Overload
Who will buy Zynga? How will EA and Disney leverage their purchases in 2011? All I know is that Social Gaming will, like it was in 2010, be huge with ad agencies, media companies and brands take a lot more interest in in the scene.
There are no brands with a top ranking social game but expect that to change in 2011.
Expect social gaming to capture all the headlines in between how much money the latest game franchise made
4: 3DS = Fail
I'm going to go out on a limb and say the Nintendo 3DS will fail. You can't advertise it properly as the 3D won't display and the 3D is a gimmick. The DS was a breakthrough and created games that could not exist on any other platform and the 3DS will just be 3D. It'll sell like crazy in Japan but fail to take hold anywhere else. The 3DS does have a gyroscope so that is probably more interesting to developers than the 3D feature.
5: Battle of Big FPS
After making so much money from first person shooters I'm going to stay on safe ground and say that the big developers will stay within that familiar and well paid territory as they announce their new titles in 2011.
Activision with the biggest gaming franchise Call of Duty, will announce a paid subscription game (probably to be released in 2012) in addition to the next installment into the franchise for 2011. EA will announce the title from Respawn Entertainment (ex Infinity Ward) that will tear the Call of Duty fans in half. Bungie will tease their new non Microsoft, non Halo IP towards the end of the year. Insomniac Games will announce their first multi-platform title thanks to the EA deal and knowing them it could be any genre.
6: Cloud Gaming
onLive and Gaikai will both be fully launched but like most new technology might be a little ahead of it's time. Looking at onLive's game collection they will need to increase the titles to make it attractive to real gamers. Also Australia won't see either until it's $50B National Broadband Network is ready in 2018-2020 and by that time another similar start up will have launched and crushed them both.
7: Browser 3D Games FTW: (Unity and Molehill)
Between Unity (which is getting much more mainstream acceptance since going free for Indie developers) and Flash 10's Project Molehill, expect to see a lot more browser based 3D games in 2011 and beyond. Yes HTML5 can do a nice little platfomers but people want to see stuff like this below.
8: ASIA ASIA ASIA
Why work hard to grow in the saturated western game market when your existing titles have huge growth potential in the Asian market? Expect to see publishers going hard at Asia (mainly China and Korea) in 2011 and beyond as they try and adapt and create franchises to fit this huge but totally unique market.
Activision have already made moves and even on the social side Zynga ported it's Farmville over to Chinese. Even on the flash side of browser gaming Mochi Media (the largest casual games media network) was bought by Shanda games in 2010 and has been pro-active in porting flash games over to Chinese.
9: Motion gaming all about Kinect
Sony are all about 3D in 2011, while Microsoft will all be about Kinect. Families, fitness and moms were the core focus at launch but expect to see Kinect titles aimed at the more hardcore gamer in 2011. Will we see a COD Kinect? Probably not, but we won't see the same level of shovelware that the Wii endured. Expect to see titles having Kinect features that allow controller and Kinect to work together. Well, persoanlly that's what I'd like to see.
Disclaimer: This post has been created as an unbiased and personal view of Ashley Ringrose. He currently works with the following companies via his role at Soap Creative: Xbox Australia, Activision, Ubisoft, Namco Baindai, Insomniac Games and Naughty Dog. You can check his gaming credentials here. No privileged or sensitive information was used in the preparation for this post.
Yes mobile gaming will continue in 2011. That's a easy one. Windows Phone will get some noise but what about the other Android handsets too? What will the new tablets bring to this mix and how does the Nintendo 3DS fold into this? What a waste of a predictions
2. Backfield in Motion
Motion gaming sales wont keep up with the titles. Agreed, and this is like any new console launch it takes a few years to build up the software catalogue and have developers get used to the software. Kinect porn? It'll be there as a hack but Microsoft will never allow this to be officially released.
3. Flash Crash
HTML5 games will dominate browser-based gaming? Way to bring out the hyperbole. We'll see more social games using HTML5 but Flash will dominate for many more years to come. Why? The sheer number of developers out there. A framework like Impact may be leading the way but it's very early days and doesn't have any Mochi Games type support to allow developers to make any money. Unless they want to develop an iPhone app and in that case they might as well learn Objective C than this new framework. Also who hates HTML5?
4. Wii Want HD
Would that be the Wii2? Why not put it out there that a new console will be announced in 2011. With the 3DS coming it will be very hard for Nintendo to ship to pieces of hardware in the same year so expect a Wii2 in 2012.
5. Bringing the Pain
Oh dear. A whole prediction on Gears of War 3?
"Its sales are practically guaranteed to break all records." That would be XBOX360 sales only right? What a joke. No mention of the plethora of other gaming titles coming out Killzone 3, Uncharted 3, new COD, COD MMO, Resistance 3? Just list through the VGA award announcements if you're having trouble.
6. Apple Console
Why would Apple try to enter the console market when it already dominates the handheld gaming market? Once they release their desktop app store this should turn any Mac into a gaming machine anyway.
7. Avian Anger
An angry birds sequel or DLC packs. It's obvious that the #1 selling game which has released a couple of expansion packs this year will continue the ride.
Vodafone & Host have set up a giant Pinata and have invited people to destroy it via a Facebook app.
Why? no reason but it ticks a few of my boxes.
1: Breaking shit
3: Ironic use of Mexican Culture.
4: The web controlling something in real life (still trying to sell one of those ideas in despite numerous attempts.
5: It's not a flash mob or a building projection or an ARG.
The official post by Vodafone says "a little something something for no other reason other than your enjoyment" so I'm glad they called a spade a spade.
The queue system worked well and I was ready to start smashing in no time at all. I would say the robot needs to get a little angrier as I can see the pinata never getting smashed. The prizes are a nice lure but it seems if you're smash is the winning one you don't automatically win. You have to be one of the first to claim. I look forward to seeing the resolution of this/
In other Vodafone news (they have been very busy lately) Vodafone & Tongue also launched a new fragrance last week in a move similar to BK and their "Flame" scent. This time it's Eau De Engine fragrance by TeamVodafone to celebrate their sponsorship of racing. Their line "Why smell like a man when you can smell like a V8" is cute although the use of oil in the TV ad doesn't translate 100% to being that of synthetic nature.
For the upcoming TRON: Legacy film, Coke Zero has released Coke Zero LiveCycle, a location-based mobile game that lets you play the movie's light cycle game in real-life. Build your light wall by moving about in the real world and earn points by forcing other players to crash into it.