Banner+aid helps the online community to give their paid banner advertising a temporary makeover and help spread the word for charities to give to those in need.
It's a webpage process that enables flash banners to be labeled with a special corner that expands to reveal messages for charity. It's a way for worthy causes to piggyback on paid for media without cost. It's a way for business and media buying companies to show support for people in need.
The cause of the moment is Red Cross helping those in need through Japanese quake and Pacific Tsunami.
The additional layer does not affect the existing messaging, animation, click through or interaction within the original banner that was uploaded in most cases. The total extra file weight of the processed banner is around 6kb.
Formats supported are all standard IAB sizes (300x250 MREC, 160x600 Widesky, 120x600 Sky, 468x60 standard banner and 420x600 Monster).
Anybody advertising online can upload and process a banner to contain the added layer by visiting http://banneraid.net , and use the updated outputted banner to replace existing trafficked banner ads OR as a final step before trafficking a new banner.
Banner+Aid is a not for profit messaging tool which allocates it's messages to a current and visible cause, by offering a direct link through to a donation page or other relevant information areas from within existing online display banners.
Help spread the word guys.