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October 01, 2009

Speaking at "Make Online Advertising Better" in NY Oct 13

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Ad Age has invited me to NY to speak at their Make Online Advertising Better conference. So you can see me giving my personal and professional insights into the creative side of banner advertising on Oct 13. But don't worry it's not just me there is a whole host of other very qualified speakers. The day will cover creative, measurement, data and targeting as well as pricing and economics. Plus a round table at the end for quality question time.

As a special treat I've also organised a discount code for Bannerblog readers. Use MOABASH to get a special discount.

Nick (who is busting my balls to make my presentation rock) posted here on the Ad Age Digital blog.

While digital might be stealing share and while total ad spending in the space is expanding, display advertising is not, spelling real problems for a host of companies, from publishers and content producers to agencies and digital sellers and, ultimately, to marketers and consumers.

On Oct. 13 Ad Age is convening all the important players in the space, on the stage and in the crowd, to hash out a solution. At the Making Online Advertising Better event in New York, the entire digital-ad ecosystem -- publishers, creatives, ad buyers, academics, optimizers, technologists and measurement wonks -- will have a chance to offer their take on how to raise the game in the space.

Also if you'd like to meet up afterwards I'll be in NY until the 18th sodrop me a link at @100ftzombie




 

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