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August 1, 2009

Stop Motion People: Meme watch

After seeing this post on Mumbrella I thought I'd collect all the people on the ground videos that I've seen lately.

The problem with advertising is once you see a good idea worth "adapting" it takes 6 months or more to sell it in. So by that time someone else might have already adapted the idea. To the general public who isn't on YouTube every day the "adapted" ad will feel fresh and original. Even better when you wrap it around a boring brand.

Here they are in the order I saw them

Nike SB: Chalk

The making off

Her Morning Elegance: Oren Lavie

Chasing Pavements: Adele (embedded disabled grrr)
adel.jpg

Sorry I'm Late Short Film

Strawberry Swing: Coldplay

Target ad by The Campaign Palace

We also had a few trampoline ads which aren't exactly the same but the whole ad wants to me Michel Gondry


zZz is playing: Grip

Fiat: Grande Punto Note: this ad was commissioned by the agency with the original directors. Hence the same song.

PS. Grande Punto rounds rude to my ears.

Then you have the side tangent of chalk stop motion. No people on the ground with false perspective

Stop Motion Chalk fight

Snickers China

So now that ads with crowds has definitely run it's course (I don't even want to get started on flash mob) I guess stop motion is back in vogue.

Here's my play list of 30+ ads all featuring crowds of people. I can't help but like the majority of them too.

My tip is to keep an eye out on Vimeo and the other smaller video portals where lost of quality creative stuff gets uploaded and falls under the radar. Oh and if possible get the original producers to make your ad. That way you're giving back to the creative community.

Check out http://copycunts.blogspot.com/ for more examples of this happening




 

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