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February 4, 2009

Bannerblog Provides Source for Rich Media Inspiration

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It's official! we have signed a deal with DoubleClick for 2009 to be the sponsor for the site. Al this means if you get the same Bannerblog taste for the same Bannerblog price... free. All on the same Bannerblog channel.

Any changes will be minimal and DoubleClick will suppy us with a steadier stream of banners to rate and comment on.

Below is the official press release which went out today.

Today, Bannerblog, an online community for advertising industry and creative professionals, announces that DoubleClick, a premier provider of digital marketing technology and services, is sponsoring the community. DoubleClick Rich Media will be supporting Bannerblog in its mission to showcase exciting rich media examples from around the world.

Bannerblog has a loyal audience of over 70,000 industry professionals. This active community of agencies and their clients regularly comment on, and rate, the more than 1,200 rich media ad examples on the site. The ads on Bannerblog can be sorted by industry vertical, brand and agency. With brands moving budgets online and marketing managers having to learn the medium, Bannerblog provides a powerful research tool for creative inspiration. As part of the sponsorship, DoubleClick will participate directly in the Bannerblog community by contributing news items and sourcing new ad examples. DoubleClick’s editorial presence on Bannerblog will be lead by staffer Ryan Tetuan, a former Interactive Creative Director, who now supports DoubleClick Rich Media’s west coast creative agency clients as their Creative Account Director.

Ari Paparo, Group Product Manager, Google, commented, "Rich media advertising is about melding creativity with measurable results. It's important for us to support the design community to innovate and spark creativity in ways that get results for advertisers."

Ashley Ringrose, Founder, Bannerblog & Soap Creative, said, "I’m excited to have DoubleClick Rich Media on board as they have the right attitude towards rich media and want to push the relationship with Bannerblog to its fullest."
DoubleClick is a trademark of Google Inc.




 

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