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February 28, 2009

Agencies of the Year 2008

adnews_aoy_image.gif

Adnews have announced the Agency of the Year for 2009. See full winners list.

Amnesia Razorfish one for the 3rd time in a row. Which must be some kind of record.

INTERACTIVE AGENCY
Winner: Amnesia Razorfish
- Deepend Sydney
- HOST
- Soap
- Tribal DDB (Syd/Melb)


Mumbrella talks about the 3 agencies that have won Agency of the Year for the 3 major awards in Australia.

We have the same in Interactive with Host, Colenso BBDO and Amnesia all winning similar titles.

Colenso BBDO won B&T's Interactive Agency of the Year 2008 but didn't make the finals for Adnews. BMF which was "highly commended for B&T didn't make the finals too. Just Host and Soap were featured on both. Host also picked up the Creative Hotshop award.

Different judges and different judging criteria seem to make a big difference.




 

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