Banner Blog: Where banners click
Proudly supported by Eyeblaster
AboutIndustry NewsSubmitArchives and RSSSubscribeContactAdvertise on BannerblogJob Board
View the complete news archive here

July 20, 2008

Chuck a Sickie banner campaign axed after 29 minutes

VIRGIN Blue has been left red-faced after being forced to scrap an advertising campaign which urged people to "chuck a sickie" and jet off on holidays.

The controversial online "chuck-a-sickie sale" campaign urged frequent flyers to take time off work and take advantage of "top sale fares".

But Virgin Blue chief Brett Godfrey moved to axe the campaign just 29 minutes after first seeing it, following a media inquiry over the slogan.

Read the full article on News.com.au

Here's a good article on the Art of the Sickie from the BBC.

P.S We'd love to see the actual ads. So if someone want's to slip us the swf files we'd be great appreciated.