The full Goodby ad for CommBank
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As per the article we posted last night and which has been picked up by a few media outlets, we were right. And to the anonymous poster that pointed out that it looked like Michael Bay production, how right you were! Click here for the the full ad.
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Certainly more interesting than the truncated version--the horror!
Posted by:Ray on January 25, 2008 06:10 PM
Jeeez. A marketing and advertising team talking and featuring themselves in their own ad campaign... How many vanity briefs have we all had to reject from our agencies over the years in that vein and CBA actually bit on it... Lampoons of themselves aside, how does this relate to the Australian banking customer? You don't know what support of the dare to be different positioning they are about to try and establish through support media, but this is far too self indulgent an angle for a goddamn billion dollar profit, undifferentiated from the other Big 3 bank to be playing as their first execution of a new campaign. F
Posted by:K Mac on January 25, 2008 07:14 PM
I like Michael Bay that little bit more now.
Posted by:Ashley on January 26, 2008 02:00 PM
