Is this the new Goodby CommBank work?
Is this the first work of the Commonwealth Bank's new agency, Goodby Silverstein & Partners?
It was uploaded by someone called 'Zazzzman' onto YouTube 11 hours ago. We've embedded it below, and also added our findings by searching public databases, including IP Australia and Melbourne IT.
We've done some digging and 'Determined to Be Different' is registered trademark #1211855 of Commonwealth Bank of Australia, lodged by CBA's General Counsel John O'Sullivan on November 23, 2007.
In would appear there will also be a website that will reside at http://www.determinedtobedifferent.com.au/
Let us know, what you know!
Posted by eric at 08:55 PM | Link to this Article | 5 Comments
Archived in: Campaigns
hehe if that's not the real ad it's an expensive fake.
Posted by:Ashley on January 24, 2008 10:59 PM
Yikes
Posted by: on January 25, 2008 10:00 AM
what a peice of shit
Posted by: on January 25, 2008 01:25 PM
I love the cameo from Michael Bay..
Posted by:Chris on January 28, 2008 04:10 PM
Oh my god. This is one of the worst ads I have seen in a long time. Determined to be different? How exactly? By spending sh1t loads of money on a US agency to produce an ad that has no meaning or insight behind it? Hmmmmm - hardly original
Posted by: on January 29, 2008 03:05 PM
