The first half did such a great job showing how much people love the whopper and have a genuine connection with the brand, but the second half was just a bunch of fluff so they can say "These are fried, ours are flame broiled" on camera.

I saw the dude in the white shirt on a TV spot, and I thought he was pissed because they discontinued the whopper. When I found out it was because they essentially stole his money and then accused him of putting a burger in a bag I became a lot more sympathetic.