The People's Choice nominations for the 6th Annual Eyeblaster Creative awards are up. EB also asked me to be one of the judges and has also invited me to NY to present the people's choice winners.

Voting closes Oct 19th with winners announced Nov 6 so cast your now.

Posted by Ashley Ringrose at 11:47 PM | Link to this Article | Comments
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Here's Bannerblog's Logo o'the Day:

Finally, is all I have to say. I have just about had it with inferior imitation Horseball products, it's about time we had some genuine ones.

And genuine logo too. Check out the great video and read more about Horseballs over at this site.

Note I'm posting this in the "Buzzwords" category. I hope it catches on.

Posted by pete at 10:35 AM | Link to this Article | 1 Comments
Archived in: Buzz Words

We at Soap have just launched a new promotion for Foxtel called Feelsomething.com.au

The site extends their latest tag line "See something that makes you feel something". It's the first step in many to position Foxtel away from just price based offers and more towards emotional ties people have with their TVs.

There's four more people being added this week, along with the usual downloads and other media as well as a "making of" for those who are interested.

Posted by Ashley Ringrose at 07:39 PM | Link to this Article | 3 Comments
Archived in: Blatant Self Promotion

Great case study by Creativity on McCann's new Halo 3 Believe campaign. When you see that the franchise is bigger than Spiderman in terms of opening dollars generated you realize just how powerful games have become.

The Stan Winston built model with impressive dimensions of 30 feet x 40 feet, 900 figurines will become an amazing collectors item to rival the bigitures of LOTR.

Oh and if you have an hour to spare, check out the AKQA built promotional site. While I think the character designs look lame compared to GOW the site itself is a a nice original experience. I like the screen grab system and the way it loads is quite smart. The videos are well done and wasn't what I was expecting.

Overall it's an impressive campaign so far.

This is a similar strategy to what Gears of War did with their TVC. They focussed on the one hero and made it feel film like and emotional rather than a one dimensional action game.

I am also impressed by the Creativity website. They have a lot of great content and case studies all of which I never noticed before.

Posted by Ashley Ringrose at 11:13 PM | Link to this Article | Comments
Archived in: Interesting Articles

This is like 'We didn't start the fire' for Internet memes.

If er, Billy Joel were a blogger.

Never ceases to amaze me how dedicated some folk can be on the Internet. Really comprehensive.

If you can recall them all, go do some work.

(Buzzfeed has a break down of all the ones to recognise). Via Iain over at Crack Unit.

Posted by pete at 08:14 PM | Link to this Article | Comments
Archived in: Viral

This is a great initiative called The Good Food Fight from Daddy and Mono to get Americans eating healthier or more specifically the Eat Better America site.

If you watch mainstream news here in Aus, we're a bunch of fatties too. It's a wonder I can even type on a standard size keyboard with my fat fast food eating fingers.

Here's a few Behind the Scenes green screen photos T.Scott Major from Mono sent us.

And here's the treatment from Daddy from which the site was built from.

I wonder what the talent think when doing these types of jobs. "Yeah I was an angry lunch lady and I pretended to throw food at the camera"

Posted by Ashley Ringrose at 01:12 AM | Link to this Article | 1 Comments
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The Webby Awards 2008 call for entries is open. More notable is the 8 new interactive advertising and mobile categories which have opened up. See below.

- Banner Singles
- Branded Content
- Email Marketing
- Game or Application
- Mobile Advertising
- Online Commercials
- Online Guerilla Marketing
- Rich Media Single: B to B
- Rich Media Single: B to C
- Rich Media Single: Non-Profit/ Educational
- Rich Media Single: Promotional

There are also 3 campaign categories of Banner, Integrated and online.

It looks they have taken on the feedback from judges and now the webbys will be taking on other advertising awards head on.

Entries close October 26, 2007 with winners announced in April 2008. I'm interested in participation rates from agencies and what they think about the Webbys getting into online advertising awards.

Posted by Ashley Ringrose at 12:25 AM | Link to this Article | Comments
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I sat in on a presentation by Google Australia last week (I love the fact they have the Google URL on their business cards, like anyone would forget) and they showed a tool that's been out for a while called Google Trends. Being a stat junkie I couldn't wait to give it a go. They used the idea that by using Google trends, an analysis is able to predict the box office opening of studio films.

So here is a few things I wasted my time looking up. Some are pretty predictable but others are surprising. The only drawback is if the term you are searching for is quite generic ie Kiss there's no way to see if that's for the band or people actually kissing.
Below is a small snapshot of the data available to you for free. It's quite interesting and addictive too comparing search trends. It's like an instant survey of whats more popular.

Read the full entry for the sexy graphs.

Posted by Ashley Ringrose at 01:03 AM | Link to this Article | Comments
Archived in: Interesting Articles

I love this stunt for a "nudie site" (i can't use the P word my host blocks pages with that word) where they posted photos of what was said to be a lost camera. A facebook group gained 15,000 users before being quickly shut down.
Full article here.

Posted by Ashley Ringrose at 11:16 PM | Link to this Article | Comments
Archived in: Viral