Banner Blog: Where banners click
Proudly supported by Eyeblaster
AboutIndustry NewsSubmitArchives and RSSSubscribeContactAdvertise on BannerblogJob Board
View the complete news archive here

August 07, 2007

Who is MC?

man.jpg

There has been one commenter who has been a negative force on Bannerblog for quite a while. His/her alias is MC. With no more than 32 comments each negative and harsh with a rare dash of actual constructive criticism.

Click here to read the full article and find the identity of MC.


Our Research

Here's a screen grab of what our admin system shows when we track by commenter name.

mc_comments_MC.gif

Here's a small sample of the comments:

I'm sorry isn't this just another stupid cursor joke? Where is the idea? Link

Yawn. What is this meant to accomplish? Also why is every single execution the same? Link

All that and no room for an idea. Link

Sorry, these are terrible. And what is even worse is that the UK campaign was so good and it was handed over on a silver platter. Link

huh? this is terrible. what works visually well about it? Link

Considering that they've just animated W+Ks press ad, this is impossibly lame. Link

This looks like it was art directed with an axe. It's really awful. But then I guess that does make me want to smash it up. Link

the production quality of this banner is the perfect compliment to the absolutely horrendous tv ad in this campaign. lame. Link

MC's comments were so cutitng it was even a topic for discussion at the first Creative Social in Sydney. I had originally accused Matt Cumming from M&C Saatchi of being MC, which he denied and complained about MC posting a negative comment about one of their banners (link). With Matt being a good friend (he hired me right out of uni for my first job) I believed him.

Detective Work

So in an effort to track down who MC is and put a stop to it I present to you below (in the spirit of CSI) as little bit of detective work.

We traced the commenter's IP which luckily was the same for most of the comment. I'm guessing MC doesn't realize each comment is posted with an IP address. You can trace an IP with a tool like this Visual IP Trace.

The IP used for 29 comments was 203.62.133.34. Tracing this on any regular IP tracing application sends you to Saatchi & Saatchi's office in Sydney. Mmmm who do we know from S&S that would be interested in banners? We had our suspicions.

What's more interesting is if you cross reference the IP address in the Admin system it shows you all the other names this person has posted as.

mc_comments_IP.gif

What came up was interesting is the names Sean G, Ess G, Franks, Aaron, [Anonymous] and of course MC.

Wow that's pretty incriminating for Sean Ganann the former digital CD of Saatchi& Saatchi Sydney. But what if it's a coincidence. As all the comments by Sean G, and Ess G are all positive and in a good spirit. Maybe S&S all share the same IP and Sean is innocent.

Here's a few of Sean G's positive comments:
(Yes the positive comments are outweighed by the negative ones)

this is great stuff. the interactions are all simple and on point. good restrained art direction as well. Link

Totally agree this stuff looks really striking. I don't know what they are advertising but I think I like it. Link

I really like it too Link

So maybe we've got it wrong and there's no way I'm outing someone without knowing 100% it is them.

Case Closed:
The penny dropped last week when MC posted again after a months hiatus but this time with the IP 64.94.163.210.

This IP traced out to the address NY. 536 Broadway NY with the owner being Anomaly Communications, LLC.

Sean recently move to the US for a new role at Anomaly.

So unless Sean has a stalker who's followed him to NY it's safe to say that Sean is MC. Case closed.

It's usually this point that the Perry Mason theme starts and the criminal goes to jail. But as Sean's just guilty of being a mean spirited commenter you can't really do anything about it.

What makes this funnier is that Sean Ganann's previous ECD, David Nobay, made major news here when he wrote a letter to a popular magazine/blog Campaign Brief saying that Anonymous posts are ruining the industry.

essgee.jpg

Oh Sean, if only you had of used an internet cafe or a IP spoofing tool. If only you had of gotten bored and left it alone.

I'm lucky it's Sean Ganann and not Sean Gannon the UFC fighter. And that dude would seriously kick my ass.

Last Chance:
Note: I emailed Sean yesterday to ask him outright if he was MC and give him a chance to explain himself. I thought I'd give Sean a way out of me posting this so I sent this quick email:

"Yo,
I've checked a few things in Bannerblogs admin and found pretty damning evidence that you have been posting as MC. Not sure if this is correct but seems a bit silly to be so negative, especially to the Aussie banners."

And this is was Sean's reply:
"I'm not totally sure what to say man but I can safely assure you that between porn, facebook and twittering my every movement, I've got better stuff to waste my time on."

Note: You might ask why didn't we just 'junk' MC's negative comments? In the spirit of being unbiased I approve all comments that aren't spam. If we start censoring them we wont know where to draw the line.

A Message To The Haters:
Note 2: I'm not entirely sure this is the right way to do this but there's not much else I can do. The industry doesn't need negative people like this ruining it for everyone. Or to quote The D "You're fucking it up for the people out in the streets"

I've had agencies tell me they don't submit to our site because of "the haters".

Let it be known that MC isn't the only hater out there. I hope this sends a message to Grumpyface and the recent Anonymous posters that I know your IP and I know what agency you are from :)

So if you want to be negative that's fine just don't make that your exclusive demeanor.



This article reads like it was written by a twelve year-old.

Posted by:Another MC on August 7, 2007 12:41 PM

I've never been a big fan of CSI but i sure Digg this story. Can't wait for the first Ashley Homes episodes on TV.

Posted by:Floris on August 7, 2007 08:40 PM

hehe better to write like a 12yo than act like one I guess :)

I'm not the best writer and going beyond my safe zone of one paragraph posts was scary but it's the only way I can learn.

Posted by:Ashley on August 7, 2007 11:49 PM

Wow. Is this for real?? Bring on the negativity i say!!!

Posted by:unclebarry on August 8, 2007 05:49 PM

You traced Gannan with his IP, then to NY?! then bothered to write that labored piece of dribble…Holy shit, I could understand if he was writing random swear words and threatening your family dog. Did he sleep with your wife?

Face it, negative or not, most of his comments are not far off the mark – if agencies are too scared to face criticism from good ECDs, their work is probably shit.


So much for posting anonyms comments and bypassing agency politics! I've got an idea Bannerblog: why don't you trace my IP, come to my office and kiss my nuts.

Posted by:just publish it on August 8, 2007 10:12 PM

I don't hide my identity, as if I want to be negative about something I then have to justify my reasons for the 'hating'. Sometimes, especially on certain Cannes 2007 banners, there has been no idea and some exceedingly poor "spolling errers", so in some cases negative comments are well within our rights as users and visitors to the site.

I do agree that staying anonymous or posting under an alias is poor form and proves (at least to me) that the comment is more nasty and personal than good, creative critique and therefore to be ignored.

You'll probably think I am from a certain London agency, but as a freelancer my IP address may change according to where I work. So, it might not be an agency thing, but more about being one person with a chip on their shoulder.

One last point. The thing I'd say about Sean's reply (I don't know him, so wish no offence) is that he seems to be saying that he doesn't waste [his] time on Bannerblog, preferring Twitter, porn and Facebook. Is he having a dig? Sounds to me like he's trying to hide the fact that he's been caught out. And if he does prefer to spend his time on porn, Twitter and Facebook then his comments simply aren't worth reading as they won't contain any insight, let alone anything the industry should be taking seriously.

Of course, that's my opinion. Anyone not agreeing can find me via my screen name.

Posted by:purplesimon on August 9, 2007 12:36 AM

hey Just Publish it.

I don't think agencies mind getting criticism from "good" ECD's but by posting under a false name you're hiding yourself from getting criticism back. Sean may have been afraid people would check out the work he's produced lately and say "people in shit houses shouldn't throw shit"

The effort to write this labored piece of shit (and I admit it's not going to win any awards for great journalism or would even pass a high school grade paper) wasn't actually that much.

If tracing the IP meant going down to the local council, filling out forms, waiting in line or anything that takes longer than 2 minutes then I wouldn't have bothered.

The fact I knew Sean and had been on good terms with him made me more determined to see if it was or wasn't him.

MC also singled out all the other Aussie agencies for a ripping which seemed less about the actual work and more about the agency behind it. You speak of politics well this is where it comes into play and has nothign to do with the creative.

My main point of the article was to say "if you want to talk shit on people's work then do it constructively and do it with your real name".

If you don't have the balls to stand by your comments then don't comment.

As to your offer of "kissing your nuts". FYI your IP is 195.75.219.141 and if you foot me the ticket to Digitas' London office I'll gladly come over there and arm wrestle your mum to see who's better.

Although you seem like a smart guy. I hope you posted this at their office while freelancing or visiting a friend in an effort to throw us off the trail :)

Posted by:Ashley on August 9, 2007 09:59 AM

I am humbled and amused - next time i'm in sydney, i'll bring my mum and we'll 'dance'.


Thanks Ashley.

Posted by:Just Publish it on August 9, 2007 06:25 PM

Ashley wrote: "hehe better to write like a 12yo than act like one I guess :)"

Mate, this article takes immaturity (and self-congratulations)to a new level. Exposing someone's identity for making negative comments on your website? Please.

Posted by:anonymous on August 14, 2007 08:36 PM

Thanks Anonymous, I didn't realize I was such a pioneer in immaturity. Do you feel Sean is the poster child for maturity or just wanted to single me out :)

As for exposing someone's identity. It's not that bad. I haven't outed him for anything illegal and nothing will happen to him.

I just didn't like the fact people could go around slagging off other work without taking responsibility for their comments. I also thought it was funny that people could be so negative and two faced.

I just hope Sean was acting as "Sean" and not "MC" when he judged at the many award shows he has been on the jury and does so in the future.

Posted by:Ashley on August 14, 2007 11:20 PM

I remember SEAN GANNAN very well.
He was always the first to criticise but never deliver... I never saw ANY work produced by GANNAN whatsoever whilst working at Saatchi! in fact I think he had to leave Sydney for that one reason... hopefully for him I never see him again.

Posted by:Ramon on August 17, 2007 10:57 AM


Note: Comments will appear after being approved.
This has been done to stop spam.