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August 18, 2007

070829 & Mysterious Marketing

070829_siteimage.jpg

I was delighted to see that after clicking the mysterious banner seen here I was taken to an even better experience on the site www.070829.com. The audio is particularly nice.

I'll let you all solve the site's puzzle yourself but here's what you are left with in the end. A silhouette of what looks to be a Nokia N81 (Nokia's iphone killer) and a countdown to it's release.

mystery_phone_bb.jpg

A quick Google search of "070829" reveals there was a lot of interest in this campaign. So I'd say it has been successful in generating buzz.

This type of marketing is also doing well for J.J Abrams new film untitled film codenamed "Cloverfield" with their site 1-18-08.com.

1-18-08_website.jpg

Here's one film that's generating lots of buzz by letting the fans imaginations go wild. As seen in the many blogs like Cloverfield Clues, Cloverfield News and Project Cloverfield. The guys at Paramount got this one right as everyone is doing the work for them.

If you need any more proof that this type of marketing brings out the nerds check this very nerdy Youtube analysis of everything released for Cloverfield. 350,000 views for this!? He sounds like Perez Hilton.

Also Ethan Haas Was Right is another recent promotion which I wrong stated was related to Cloverfield. It's actually for a new pen and paper based Role Playing Game Alpha Omega.

alpha_omega_site.jpg

It's funny reading the comments in forums that people were actually disappointed it wasn't related to Cloverfield. And that the majority of the news coverage online linked it to Cloverfield.

B!X and his site OMGWTFEHWR was the first to uncover the link between EthanHaas and AO and covers the promotion quite well.

So let that be a lesson to all you experimental marketers. If you are going to go underground and do an ARG or mysterious promotion, make sure there is some link, even if tiny, to the product or service you're actually selling or risk having it attributed to something else and all your hard work wasted.

Have you seen any other good examples of this type of marketing? Please link it up in the comments.




 

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