View the complete news archive here

July 25, 2007

The new Qantas logo

Here are our not-so-serious thoughts on the thinking that was perhaps behind the new Qantas logo.

Point 1 : The Roo no longer touches the ground.

  • That's because its a Flying Kangaroo.

  • The new Roo will spend less time grounded thanks to billions in new plane orders
  • Point 2 : Part of the Roo's tail has fallen off

  • It was the underperforming union bit. The new Roo can do more than ever, but with 5% less Union labor to hold it back

  • Reflects the cutbacks to maintainence. That piece of the tail was present on the original plan, but because the tail painting was out-sourced to Asia, it fell off. However we believe it may be stapled back on in the near future

  • Macquarie Bank souvenired it after its failed privatisation attempt

  • Jetstar took over that bit, as it was under performing and would be run better by its low-cost cousin
  • Point 3 : The Roo has an elevated tail

  • Fare's are going up. It's assumed the position
  • Point 4 : The Roo looks squashed and a bit bigger around the waistline

  • The Roo is seated in Economy. That new Premium Economy class had to get its space from somewhere, so you plebs flying Economy now have even less room

  • It's seated in First Class and has enjoyed a 10-course degustation menu on it's flight from Sydney to LA
  • Point 5 : Italicised Qantas Typography

  • When taxing to and from Sydney Airport's far flung third runway the italicised font makes the plane look like its moving faster to those situated in the control tower, thus cutting a few minutes off the journey to the terminal.

  • It looks like it's making a quick exit, just like a few on the board
  • Point 6 : Bigger Ears

  • Next time you complain about the food, it'll hear you...




  •  

    Recent Comments

    Powered by Disqus
    Awards (58)
    B&T Top 5 (2)
    BB News (67)
    Blatant Self Promotion (23)
    Books (1)
    Buzz Words (9)
    Campaigns (58)
    Cannes 2008 (2)
    Employment Opportunities (3)
    Illustration (1)
    Industry News (80)
    Interesting Articles (95)
    Interesting Promotions (137)
    Media Gaffes (23)
    Newsletter (5)
    Online Applications (7)
    Production (5)
    Site Launch (48)
    Technology (27)
    Top 10 Banners (1)
    Viral (107)
    fun (13)
    June 2012 (1)
    April 2012 (1)
    February 2012 (1)
    January 2012 (1)
    November 2011 (1)
    October 2011 (1)
    July 2011 (1)
    May 2011 (2)
    April 2011 (1)
    March 2011 (5)
    February 2011 (2)
    January 2011 (4)
    December 2010 (3)
    November 2010 (4)
    October 2010 (4)
    September 2010 (3)
    August 2010 (8)
    July 2010 (8)
    June 2010 (3)
    May 2010 (4)
    April 2010 (4)
    March 2010 (6)
    February 2010 (7)
    January 2010 (7)
    December 2009 (7)
    November 2009 (3)
    October 2009 (5)
    September 2009 (4)
    August 2009 (6)
    July 2009 (4)
    June 2009 (6)
    May 2009 (11)
    April 2009 (11)
    March 2009 (13)
    February 2009 (23)
    January 2009 (37)
    December 2008 (24)
    November 2008 (16)
    October 2008 (36)
    September 2008 (26)
    August 2008 (9)
    July 2008 (11)
    June 2008 (9)
    May 2008 (11)
    April 2008 (9)
    March 2008 (13)
    February 2008 (23)
    January 2008 (18)
    December 2007 (15)
    November 2007 (11)
    October 2007 (12)
    September 2007 (9)
    August 2007 (12)
    July 2007 (19)
    June 2007 (11)
    May 2007 (11)
    April 2007 (24)
    March 2007 (23)
    February 2007 (11)
    January 2007 (6)
    December 2006 (10)
    November 2006 (15)
    October 2006 (15)
    September 2006 (17)
    August 2006 (20)
    July 2006 (8)
    June 2006 (12)
    May 2006 (13)
    April 2006 (4)
    March 2006 (17)
    February 2006 (14)
    January 2006 (7)
    December 2005 (8)
    November 2005 (3)
    October 2005 (5)
    September 2005 (5)