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June 02, 2007

Google Buys Feedburner

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Google has bought Feedburner. The RSS feed tracking site that tracks over 70,000 blogs. The price is reported to be around $100 million, which is chump change in the recent spate of acquisitions. Seems everyone is cashing in.

More details here.

This is a great move for those who have an adsense account as this will open up RSS feed ads. It also gives Google a great stranglehold on blogged content search.