Banner Blog: Where banners click
Proudly supported by Eyeblaster
AboutIndustry NewsSubmitArchives and RSSSubscribeContactAdvertise on BannerblogJob Board
« April 2007 | Main | Archives | June 2007 »

May 30, 2007

Even sticks have friends

header_phase2.gif

You know you're a myspace loser when a stick has more friends than you. 11,000+ people added an icecream stick as a friend for god knows that reason.

Not sure how many Billabong ice creams this will sell but it's going to have to be a few truck loads to recoup the cost for a Myspace custom community.



May 28, 2007

Battle for the Bronchs

battle_bronchs_1.jpg
I missed the launch but Tequila Sydney have launched an interactive video comic called Battle for the Bronchs to promote more awareness of Asthma and their Asthma Score website.


BFTB looks fantastic and the productions values are pretty good. The animating comic panels is a unique touch and the mini games at the end of each chapter which works well. I think rolling them out one a month is a little sparse though as it's not the most compelling story.

battle_bronchs_2.jpg

My fav part is the Bronchs map and trying to spot all the Asthma puns.

All that's missing for a person like me is a behind the scenes section as I'd love to see how this was put together.

I haven't seen something to this level done in Australia so it's great to see more good work coming out of Aus.

It does remind me of the Snickers Instant Def promotion but thats really just the use of video and comic book backgrounds. Let's hope more work like this gets approved by Aussie clients as we move forward.


May 27, 2007

Recent Updates

Detention-OfficialDVDcoverart.jpg

I apologise for the lack of updates to the blog as I was on annual leave without my laptop for the month of May. New baners will be posted tomorrow.

Note: The non holidaying editors are on Detention :)



May 24, 2007

UK PSFK Confab...

PSFK is having a London installment of their conference on June 1st. I went to the NYC conference, learned a bit, met some cool folks and generally enjoyed myself. If you're in the London area, I recommend checking it out.

The current speakers are:

  • Niku Banaie, Naked Communications
  • Mike Butcher, TBites
  • Russell Davies, Open Intelligence Agency
  • Regine Debatty, We Make Money Not Art
  • Jeremy Ettinghausen, Penguin Books
  • Karen Fraser, Ethical Index
  • Santiago Gowland, Unilever
  • John Grant, BrandTarot
  • Tamara Giltsoff, OZOlab brand
  • Jessica Greenwood, Contagious Magazine
  • Hugh MacLeod, GapingVoid
  • Beeker Northam, Bloom
  • Steven Overman, Lowe Worldwide
  • George Parker, Madscam
  • Simon Sinek, Sinek Partners
  • Stan Stalnaker, Hub
  • Iain Tait, Poke
  • Diana Verde Nieto, Clownfish
  • Amelia Torode, VCCP
  • Timo Veikkola, Nokia
  • Johnny Vulkan, Anomaly
  • Faris Yakob, Naked Communications



  • May 23, 2007

    Spot the Orange bull

    spotthebull.jpg

    Poke have once again demonstrated the value of bovine intervention, spot the bull named Derek and win tickets to the Glastonbury Music festival courtesy of Orange.

    Where you, if you win, can act like an animal, chew your cheeks, and shit wherever you like.

    ps. Sorry I've been away so long. tc.



    May 14, 2007

    Adidas: Impossible Story

    Impossible-story.jpg

    Slamdunk the moon, kick flip over a truck and eat a flying shark in your own incredible
    adventure. Impossible Story lets users create a totally personalised animation in a matter of
    seconds. Anyone can be the star. Simply upload a picture of their head and use the A-Z keys to make
    your character achieve one unbelievable feat after another and then share your journey with your friends.

    Check it out at :www.impossiblestory.com



    May 03, 2007

    New York Festivals 2007 Winners

    nyf_winners_2006.gif
    The winners of the 2007 NY Festivals have been announced. You can view the winners here with links to the work or if you prefer view the PDF. I hate when awards don;t link up the winning work properly and luckily NYf has a functional archive. There were three Australian winners. Two for Interactive and One for Alternative media.
    GP Y&R's Boony Doll picked up a Gold Medal.
    ( If anyone has a better case study link for this please let me know.)
    Clemenger Proximity not only picked up a Silver medal but also took home two finalist certificates for the Mitsubishi Revolution Facility.
    And lastly Soap Creative picked up a finalist certificate for the Beer League Pinball game.
    Not the best turnout for Australia but the awareness of the NY festivals is low and I feel a lot of the good work created here wasn't submitted.

    Make sure to check out the winners showcase here. There's some nice work in there but nothing you might not have already seen around.


    Cure Connectile Dysfunction

    cure_cd_2.jpg




    Publisis & Hal Riney have launched a new site for Sprint in the US. With the video production done by Mekanism. Who have a history of doing great viral work.

    We're taken inside a Centre for Connectile Dysfunction. Basically poking fun at guys who can't maintain a steady internet connection. The innuendo is thrown at you thick and fast.

    The video is shot well, the script and talent are good too. But for me it's the little things like the way you transition from section to section that really show attention to detail.

    There's even a Aveaword style send to friend form where you can alert peopel to the CD centre.



    Harvested

    ted_harvested.jpg

    Tooheys Extra Dry is launching its new campaign today. The website Harvested.com.au is not up yet but you can see a special preview of the TVC here, thanks to Campaign Brief.

    Oh and try to ignore BMF talking the ad up before you watch it.

    It feels very Japanese or Playstation to me. (I guess Playstation is Japanese but that's not the point I was trying to make)



    May 02, 2007

    700

    BB_700_frankmiller.gif

    With 700 under our belt the Bannerblog army marches forward on to the next milestone... 1,000 banners. A big thanks to all the support from our readers and agencies and our sponsor Tangozebra.



    May 01, 2007

    Le Duel

    le_duel.jpg

    We all remember this classic Animator vs Animation and it's sequal.

    Well now there's a video version done by Club Internet in France called Le Duel.. It works well but lacks the spirit of the AvsA series.