AdNews in Australia has launched a new digital advertising focused blog called Digital Watch, touted as "designed to get your digital dollar working harder".

It's interesting the blog resides on the GPY&R URL and seems anonymous as to who actually is posting the articles. How can I judge the merit of a negative post about a project which for all I know could have been written by the receptionist.

Also by branding the blog so heavily with GPY&R they may alienate many other agencies/competitors. I made a conscious decision not to make Bannerblog a Soap Creative product. It was important for the blog to be unbiased and seen to promote online advertising and not my agency.

But my little rant aside it s a good step for the Australian press to cover more digital work which has been lacking in the past. We'll see how this blog pans out.

Posted by Ashley Ringrose at 06:57 PM | Link to this Article | Comments
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