Art of the Product
Hosting a art/design competition isn't just for brands like Red Bull and and Pepsi. Now even brands like Tupperware are getting in on the act.
Art of Can
The Red Bull Can entries are for me the most exciting and varied. It's quote amazing to see what can be done with one base element and some imagination.
Translations in Tupperware
With the variety of products that Tupperware offer it should be easier to create something special. Entries close August 31st so there's plenty of time to get creative. Click here to view last years winners
I still remember my mum hosting Tupperware parties in the 80's. Do people still do that now or is it all Mary Kay these days?
Bombay Sapphire has been running it's Design Glass competition annually and while it doesn't use the actual product itself the entries are created for the act of drinking it so I think this counts. The entries must also be functional glasses used for drinking which adds an extra element of difficulty above the previous two comps as they just need to look "cool".
Design Our Pepsi Can
Pepsi have gone design crazy with 35 different can designs and a comp calling for people to design their can aptly titles Design our Pepsi Can. They even created a site for the designs called Pepsi gallery. Don't hold your breath for a travelling exhibition for any of the designs. The winning can will receive $10,000 and have their design displayed on 500 million Pepsi cans.
These types of comps, when done right, can be a great way for people to engage with your brand.
Are there any other "art of the product" competitions I've missed?