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« January 2007 | Main | Archives | March 2007 »

February 26, 2007

Agency Xmas Cards 2006

Yes I know I'm more than two months late but I hate to leave things not done.

Here is an incomplete list of the agency Xmas cards we were sent this year. Some are good and some great.

I stole a couple from a CommArts article found here.

I can't get enough of the one for Framestore. It's just rocks along and is beautiful to watch over and over.

Note: Although the last one Santasm isn't from an agency or a production house I just thought it was so weird it had to be included. It was created by the two directors (featured in the clip) for their friends.


The Number 23 Viral

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Host has launched a viral campaign for Jim Carrey's new film 23.

Type in a few details of a friend and then send away. Entering the details is quite easy.

It's looks the part (like a professors hand made site) and is scripted well. Even the email you received is faked to look the part.



February 14, 2007

BRAND.TV

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Rather than jump on the Youtube train, Turner has created their own video portal concentrating on funny video content called Super Deluxe. What makes this standout is the quality of the content and the fact it's exclusive on the site. A notable contributor is FarkTV which is the video versin of the popular site Fark.com.

Sure they have all the other "community" boxes ticked but it’s the content that makes the site what it is. Check it out it's worth a look.

Here's my fav video series for the moment, Professor Brothers.


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Another newcomer to the internet channel trend is Bud.TV. The content ranges from new and old Bud TVC's, exclusive promo-sodes (their word not mine) of TV shows and short comedy videos. It’s not as polished at as thought out as Super Deluxe but it's early days and it looks like they are expanding their offering soon.

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The next offering is the Spike Jonze directed Vice TV or VBS.TV I don't think I need to say more than Spike Jonze. The guy's a freaking genius so let's see how this goes as Vice already has the street cred behind it.

Add these channels to MTV Overdrive and Youtube and you never have to watch real TV again.



February 13, 2007

Crowded Ads

Here's a list of commercials I remember off the top of my head that feature large crowds of people in ads.
British Airways: Face
Tooeys: Big Ad
Lynx Billions
Durex: Sperm
Millers: Dominos
Tango: Blackcurrent
Snickers: Don't Stop
Drunktick: Summer
Playstation: The Mountain
Xbox: Water Baloon
Nike: Keep the Ball Alive
Nike TAG
Honda Choir
Adidas Impossible is Nothing
Nike Musical Chairs
Xbox360: Standoff
Adidas Unstoppable
Talk Talk
Lynx Pied Piper
Folgers: Happy Morning
Coke: What Goes Around
Akbank
Nicorette: No Gary No

Life on the Playstation: Porn Stars

Chevy: Car Wash
Career Builder: Office Jungle
Wendy's: Tree Kicking
 
Have I missed any good ones?  


Voodoo Love for Swatch

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Just in time for Valentines is Eddy's site for Love Voodoo. There's videos, tips, ecards and a whole bunch of other goodies. I think this is to promote the new Swatch watch? which would explain this page on the site.

The videos are funny but not that interesting considering the kiddies would rather watch more elaborate videos like Quicksilver's Dynamite Surfing viral.

I haven't seenthat many Valentines promotions this year. Maybe I'm just not looking in the right places. If you've seen a good one send it to us.



February 09, 2007

Welcome to Frubalia

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We (Soap Creative) just launched one of the largest sites we have ever done. Frubalia. Well Rollups.com.au actually.

The site introduces kids to the Frubas and the world of Frubalia. Uncle Toby's Roll-Ups have now been fully rebranded with the Frubalia characters on them.

The TVC's by Singletons are running now across all the kids shows. Too bad they omiited the Rollups URL or they might actually help drive people to the site :) They've veen disabled embedding and commenting on Youtube for the ads. Oh dear.



February 08, 2007

Bannerblog's New Sponsor for 2007

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Bannerblog is happy to announce that Tangozebra will sponsor the site for 2007.

This support is essential in maintaining the site and Tangozebra, as Europe's leading digital marketing technology provider, will ensure we are always kept stocked with fresh creative.

The transition over will take place in the next few weeks with Martin Pavey from TZ joining the editorial team.



February 07, 2007

One Show Interactive Judges

Insert Press release here :

THE ONE CLUB ANNOUNCES JURY FOR TENTH ANNUAL

Twenty-six of the top creative directors in the field of interactive advertising have been chosen to judge the One Show Interactive awards, a prestigious international competition now in its tenth year.

The jury, hailing from 15 countries, will meet in New York to choose the winners of the coveted 2007 One Show Interactive awards from March 11-17. Winners will be announced on May 11 at an awards ceremony held during the One Show Festival in New York City.

Judges for this year’s One Show Interactive competition are:

  • P.J. Pereira, AKQA (San Francisco, U.S.A.)
  • Marco de Boer, Artmiks (Amsterdam, Netherlands)
  • Daniel Bonner, AKQA (London, England)
  • Heike Brockmann, Scholz & Volkmer (Wiesbaden, Germany)
  • Martin Cedergren, Forsman & Bodenfors (Gothenburg, Sweden)
  • Meera Chandra, Tribal DDB (Mumbai, India)
  • Ben Clapp, Tribal DDB (London, England)
  • Sam De Volder, These Days (Antwerp, Belgium)
  • Pedro Gravena, DDB Brasil (Sao Paulo, Brazil)
  • Ken Hamm, Manner Maker Media (New York, U.S.A.)
  • Naoki Itoh, GT (Tokyo, Japan)
  • Ian Kovalik, Mekanism (San Francisco, U.S.A.)
  • Nick Law, R/GA (New York, U.S.A.)
  • Stefan Lindfors, Stream (Helsinki, Finland)
  • Gustav Martner, Daddy (Gothenburg, Sweden)
  • Will McGinness, Goodby Silverstein & Partners (San Francisco, U.S.A.)
  • Pete Moss, Ogilvy (Singapore)
  • Matias Palm-Jensen, Farfar (Stockholm, Sweden)
  • Edu Pou, Crispin Porter + Bogusky (Miami, U.S.A.)
  • Robert Rasmussen, JWT (New York, U.S.A.)
  • Fernanda Romano, Lowe (New York, U.S.A.)
  • Liz Sivell, Freelance (Sydney, Australia)
  • Rafa Soto, Herraiz Soto & Co. (Barcelona, Spain)
  • Ulises Valencia, Grupo W (Saltillo, Mexico)
  • Adam Whitehouse, Stonewall (Cape Town, South Africa)
  • Robert Wong, Arnold (Boston, U.S.A.)

A pretty good line up of judges. Also the one Aussie Liz has left One Digital at Australia to join an agency in the UK.



February 05, 2007

CDX-The Game

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The BBC have finally allowed non UK users to see the latest Preloaded & BBC production titled CDX.

It's quite tough to pull these types of games off (many have tried) and this is a great example of how to do it properly. I just wish I had more free time to waste away exploring these games. The attention to detail is amazing, the whole package is faultless.

I'm not sure of the reason behind it's creation other than to promote BBC's history coverage.



February 04, 2007

UNIQLO Mixplay

How do you promote your labels new range of coloured Jackets? You do it in style with Mixplay.

I'd like to see these guys take on Pjorto.

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UNIQLO's website is also a fav here at Soap.



Pjorto Vs DJ Effex

We all remember Pjorto. The award winning site for Nokia which had a man in a musical suit. Well far far have decided to do a sequal to the site and added DJ Effex to the mix to create Pjorto vs DJ Effex.

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Sadly much of what made Pjorto stand out has been removed from this version. The users interaction is now just a matter of picking left or right to make a mix. Maybe it's just me but sequals to sucessful promotions seem like an easy way out and is never as good as the original, kinda like CSI Miami.