Campaign - 2006 wrap up
Campaign magazine, the british adland tabloid, released it's yearly "report", um, today. Well worth a read for us digital folk.
The Digital agency of the year is Agency Republic - review the work we've got posted for them here.
And the top 10 digital campaigns in the Uk were, according to Campaign:
1. Lynx Blow - Dare
2. Army on Everest - PCI Finch
3. Mercedes A-S - Agency Republic
4. Radio 1 Music Cubes - Agency Republic
5. Mini White Rabbit - Profero
6. Mini Havaword - Glue
7. Vodafone Smash a desk - Dare
8. Dare school - Dare
9. Smart online, Safe online - Profero
10. ITV Dinosaur - Play
There's a great selection of work in there, and this is a good chance to look at it all, take a deep breath and say - "I can do better than that" - then get to it.
It's a great time for digital, people are looking, the budgets and the standards are getting higher and richer than ever.
Posted by tobie at 07:58 PM | Link to this Article | 5 Comments
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Is Republic the best agency? Merc and Cubes are awesome pieces, but you can't be agency of the year only with that, can you? You guys agree with Campaign?
Posted by: on December 15, 2006 10:06 PM
I'd love to see the article. There is alot more to Agency Republic than what was posted here on Bannerblog.
Who were the runners up? Dare and Glue?
Posted by:ash on December 15, 2006 10:48 PM
I think Republic did some good work this year and had a healthy new business record. I think they were worthy winners. I think the top ten is a bit hit and miss. There is some good work on the list, little great work and some very average work. But it is a breakthrough year for digital and I suspect 2007 will see the industry set much higher creative standards. It will need to because the ad agencies, quiet for so long, have now finally woken up to the opportunity. It is going to be a very interesting battle.
Posted by:rob forshaw on December 15, 2006 11:24 PM
ash - almost - Profero + Dare.
Posted by:tobie on December 16, 2006 03:08 AM
Blow sucks! Extra equipment should not be a mandatory for an online experience.
Posted by:Puff on December 21, 2006 05:56 PM
