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« November 2006 | Main | Archives | January 2007 »

December 27, 2006

Banner Ads Come to Verizon Mobile

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Look out for bannerads on your mobiles as Verizon take the the initative and place banners on on news, weather, sports and other websites that users visit via their Verizon mobile phones.

Read the full article here on Marketing Vox. There's also an atricle about Yahoo! dipping their toes into this area too.

This will be far more to do with branding and less to do with CTR. Which I think is a good step in thinking for banner advertising.



December 22, 2006

Xmas Break

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Bannerblog will be takling a brweak from Dec 22 - Jan 3. There will still be some updates (to get through the backlog of entries we have received) but don't expect regular updates.

We hope you all have a great holiday season and what ever you are celebrating, make sure you shoot a video of it and pop it on Youtube.

No use getting totally drunk and throwing up on a slippery slide if there's no one there to video tape it.

I'll be posting all the agency Xmas ecards in the enxt few days.



December 17, 2006

Youtube + Coca Cola = Wishcast

The next step in Xmas Ecards is sending Youtube videos sponsored by Coke! Check out there Holiday Wishcast.

Here's an example of what your friends will receive.

I like is the little characters in the design frames. Sadly that's the limit to their involvement.
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I hate to be negative but the whole thing is registering pretty high on my "Lame-O-Meter".
I like that Youtube are open to different promotions but this just seems a waste? (read: shit)
Maybe i'm just an Ebenezer Scrooge.

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What really freaked me out was this image of the Coca-Cola polar bear. WTF!



December 15, 2006

Crack Open A Friendly

Foster has been relaunched in the USA and they have done it entirely online. You can read the credit list and more info here on Campaign Brief's blog.

There are currently 3 videos on youtube with, by the looks of the website, another 18 or so to come. The website Crackopenafriendly.com is a bit of the let down. Or if you are Australian it's a bit of an embarrassment. Crikey mate! this site's as smelly as a dead dingo's donger.



1000 Comments

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We've reached a milestone today with our 1000th comment being posted on Bannerblog. Admittedly it was 1 of 4 comments posted by the same person, for a banner I assume they had a part in but it doesn't matter.. we broke 1000!!

In reality we've actually had over 9,000 comments posted but the other 8,000 are spam.

I'm happy that the majority of people who post comments do not post anonymously, and the majority is not overly negative. We do have the odd commenter who likes to stir the pot "read: posting that everything is shit" but this just adds to the fun. At least we have a friendlier community than the one on the Campaign Brief blog



Campaign - 2006 wrap up

Campaign magazine, the british adland tabloid, released it's yearly "report", um, today. Well worth a read for us digital folk.

The Digital agency of the year is Agency Republic - review the work we've got posted for them here.

And the top 10 digital campaigns in the Uk were, according to Campaign:

1. Lynx Blow - Dare
2. Army on Everest - PCI Finch
3. Mercedes A-S - Agency Republic
4. Radio 1 Music Cubes - Agency Republic
5. Mini White Rabbit - Profero
6. Mini Havaword - Glue
7. Vodafone Smash a desk - Dare
8. Dare school - Dare
9. Smart online, Safe online - Profero
10. ITV Dinosaur - Play

There's a great selection of work in there, and this is a good chance to look at it all, take a deep breath and say - "I can do better than that" - then get to it.

It's a great time for digital, people are looking, the budgets and the standards are getting higher and richer than ever.



December 09, 2006

Xmas Promotions: Call for Submissions

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We'd like to keep an index of any online Xmas cards or Xmas promotions you are doing for your agency or client.

Please submit links to the campaign or ecard and we'll add this to a list we are preparing over the next week.



December 08, 2006

Creative Showcase Winners 1

The winners have been announced in the first Creative Showcase AU competition. Check out the winners & runners up here.



December 04, 2006

Bluetongue 'Whale Safe' Beer

This is a viral to raise awareness of Bluetongue Brewery's support of the Sea Shepard Society and their quest to rid the Southern Ocean of Japanese Whaling fleets.

Japan continues to hunt hundreds of whales each year in our backyard, the Southern Ocean, on the pretext of scientific research. Bluetongue Brewery wants Australians to be aware of who owns their beer company, and what the owners of those brewers really represent and stand for. Ever wondered who owns the piss you drink? check out the list here

To find out more and have your say visit http://www.whalesafebeer.com/

For press coverage of this initiative, see Singo launches 'whale safe' beer, Singo's great brew whale plan , Save the whale, sell beer. Singo does it againThe Sea Shepherd Society and BlueTongue Brewery



December 01, 2006

Photosynth Tech Demo

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While not exactly advertising, this is still very interesting what Microsoft is doing with their new Photosynth application.

Check out the Pope's stomping ground here in faux 3D. Note: You'll need a PC and IE 6-7 to access this but it's worth it.

It'll be interesting to see if this will be embraced by the advertising community like Google Maps and Earth have been.