Carlton Draught 'Flash Beer'
Carlton United Breweries and George Patterson Y&R today launched the successor to Carlton Draught's Big Ad titled 'FlashBeer'. To quote a small part of an excessively long press release : "After parodying advertising stereotypes in previous ads, Made from Beer has taken on new creative territory with 'Flashbeer' by sending up one of the most ubiquitous film cliches of the 1980s - the audition scene from the closing minutes of the 1983 movie, Flashdance. With all eyes on its passionate leotard-clad hero, 'Flashbeer' has fun with the notion prevalent in many 80's films (hit films like Flashdance, Fame, Footloose and Dirty Dancing) where the 'power of dance' can make any dream come true. 'Flashbeer' is the journey of 'Kevin Kavendish', a peanut inspector by day, who harbours a secret dream to work at Carlton Draught Brewery. The odds seem stacked against Kevin when he goes to a job interview at the brewery given his distinct lack of experience, but then through the The famous audition scene was (somewhat) faithfully re-created – about as faithful to the original as you would expect from Carlton Draught anyway." The Sydney Morning Herald has a discussion happening over at its blog "Will a big bloke in a leotard be as popular as Big Ad?" The critics are out swinging too. To view it, head on over to the microsite Flash Beer - unfortunately it's streamed using Vividas so no download or blog embedding options, and it doesn't appear to be on YouTube either which I think is a real mistake. 
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I think its great. The casting's on the money too. This shits over the dumb catapult "for the love of beer" ad that was released earlier in the year. Golden showers!!! no thank you.
This is great and like most ads these days is just good entertainment.
Is it much of a tsep above much sketch comedy? Probably not but who cares?
Posted by:Ash on September 14, 2006 12:42 AM
SOOOOO far in front of the Toohey's catapult ad. And it's now on youtube.com. Laughed my head off at this one!
Posted by:Bec on September 17, 2006 01:45 PM
Great ad. Shame they won't allow it to be downloaded and shared. This might come back to bite them.
Posted by:Mark on September 24, 2006 10:19 AM
this is a great ad we love it!!!
it is funny and entertaining
ps. great beer too
Posted by:maree kerr on September 30, 2006 02:48 PM
Ow yeah this is a great add about best one i seen in ages from Cartlon realy funny.
Posted by:matt on October 3, 2006 09:05 PM
this is the best add ever and i love it and now im additced to the song and the add. pleasee make more adds like this
Posted by:brigid sullivan on October 23, 2006 02:41 PM
