Bannerblog has been asked to create a regular column for B&T magazine featuring the Top 5 banners on Bannerblog every month.

	1: Mini White Rabbit Agency: Profero [UK]
Mini took a new approach to the online media campaign by sending the users on a journey rather than to a specific destination. Follow the white mini on a tour of random British sites the likes of roundaboutsofbritain.com and my personal fav streetmattress.com

	2: VW Pedal Agency: CP+B [US]
I wouldn't call my self a "rev head" but this execution is extremely gratifying. I love the end line too "Auf Wiedersehen. Sucka."

	3: HP Big Prints Agency: Saatchi & Saatchi [SI]
Proof not all banners need to be multimedia extravaganzas to work.

	4: Home Gym Bike Agency: DDB [BR]
This one has everything you want in a banner. Great animation, great sound and a nice payoff for the user's interaction.

	5: 9hr Gestures Agency: Bascule [JP]
This has to be the first "multi-user" banner I've seen and probably the first banner to incorporate live streaming video as well. You're probably going to need to watch the movie to get a full grip on what was created.

The Top 5 sadly has no Australian entries. I'd love to think this will change for the next issue.

Posted by Ashley Ringrose at 09:22 PM | Link to this Article | Comments
Archived in: B&T Top 5

For me the best stuff being done online (ie original, engaging, fun & entertaining) is by ordinary people in their free time. Here is the original application. that this video was inspired by.

Posted by Ashley Ringrose at 06:43 PM | Link to this Article | Comments
Archived in: Viral

I like the style, the audio and the distribution method for thos Nike promotion. It hits all the nails on the head.

Posted by Ashley Ringrose at 10:23 PM | Link to this Article | 1 Comments
Archived in: Interesting Promotions

Slap a logo at the end and you have yourself a winner.

Posted by Ashley Ringrose at 10:51 AM | Link to this Article | 2 Comments
Archived in: Viral

In the tradition of truly great popup advertising, I got this popup today.

Of course, I clicked on it - due to geographical locations it didn't work... wasted.

Posted by tobie at 03:24 AM | Link to this Article | 14 Comments
Archived in:

Tequila Sydney have launched Let Tekken Decide to promote the new Tekken game on PSP.

The characters are quite funny and it's easy to get into the action. The videos were a tad long for my short attention span and there wasn't enough heaving cleavage (a staple with all fighting games these days) but it is still an enjoyable time waster.

Posted by Ashley Ringrose at 04:47 PM | Link to this Article | 1 Comments
Archived in: Interesting Promotions

Classic.

Posted by Ashley Ringrose at 09:04 AM | Link to this Article | Comments
Archived in: Viral

The good people at Amnesty International have just released this viral.

From Protect the Human players - *THE* world's *FIRST* and *ONLY* 'issues-based comedy' quartet.

"Our unique mix of awareness-raising subject matter, adept comedy writing, and razor-sharp performance guarantees an experience you won't soon forget."

Good to see a good cause, promoted through consumer advocated marketing. It's very funny in a dark sort of way.

Also there's this about arms dealing on the subject of the recently posted Lockheed banner.

Posted by tobie at 11:59 PM | Link to this Article | Comments
Archived in:

This is an advertising blog right? This a classic. Also, possibly completely irrelevent.

Posted by tobie at 07:10 PM | Link to this Article | Comments
Archived in: Production

Creative review has launched a blog to compliment their print and electronic offering. I haven't trialed the E-CR yet but from the looks of it they have really integrated that part into the mag well with the print version containing hyperlinks and indiators as to what content is expanded online. I don't think any other magazine is doing this right now

Posted by Ashley Ringrose at 03:02 AM | Link to this Article | Comments
Archived in: Industry News

Carlton United Breweries and George Patterson Y&R today launched the successor to Carlton Draught's Big Ad titled 'FlashBeer'.

To quote a small part of an excessively long press release :

"After parodying advertising stereotypes in previous ads, Made from Beer has taken on new creative territory with 'Flashbeer' by sending up one of the most ubiquitous film cliches of the 1980s - the audition scene from the closing minutes of the 1983 movie, Flashdance.

With all eyes on its passionate leotard-clad hero, 'Flashbeer' has fun with the notion prevalent in many 80's films (hit films like Flashdance, Fame, Footloose and Dirty Dancing) where the 'power of dance' can make any dream come true.

'Flashbeer' is the journey of 'Kevin Kavendish', a peanut inspector by day, who harbours a secret dream to work at Carlton Draught Brewery. The odds seem stacked against Kevin when he goes to a job interview at the brewery given his distinct lack of experience, but then through the
'power of dance' we see our hero realise his dream of brewing his favourite beer.

The famous audition scene was (somewhat) faithfully re-created – about as faithful to the original as you would expect from Carlton Draught anyway."

The Sydney Morning Herald has a discussion happening over at its blog "Will a big bloke in a leotard be as popular as Big Ad?" The critics are out swinging too.

To view it, head on over to the microsite Flash Beer - unfortunately it's streamed using Vividas so no download or blog embedding options, and it doesn't appear to be on YouTube either which I think is a real mistake.

Posted by Ashadi at 09:43 PM | Link to this Article | 6 Comments
Archived in: Campaigns

A rather unfortunate ad placement given the editorial beside it. This appeared on the Sydney Morning Herald homepage earlier today.

Posted by Ashley Ringrose at 12:48 PM | Link to this Article | 2 Comments
Archived in: Media Gaffes

Is good website design about ease of exploration or fun with exploration?

there seems to be a slight shift away from Scale, Tension and Dynamics (STD) a little of late - talking about the Airwaves site that was posted recently, more illustration, more fun and more time spent.

Especially this bit of irreverence as a link out from the above.

Here's another good old skool website with newskool features, sharp and sexy, for ladies attire.

ps NSFW possibly... yep pretty possibly.

Posted by tobie at 07:54 PM | Link to this Article | Comments
Archived in:

For those interested. (and who doesn't love graphs) We have been tracking the stats on the RSS feed since we started the site. Through the great service provided by Feedburner.

Here is a graph of the readers since we began this site just over a year ago.

You can see the dips every weekend as our readers get their weekend away from the screen. The RSS is provided only for the main part if the site and not the news. Which so far hasn't attracted much traffic, it seems people just want their banner fix and get their industry news from other sources.

Posted by Ashley Ringrose at 09:33 PM | Link to this Article | Comments
Archived in: BB News

This is an interesting one if you're in the business - I'm guessing most of our readers are, as an insight into "how"...

About 6 weeks ago I was invited to go along to a 4 day TV, Press and interweb shoot near Malaga, Spain - If you're/were/have been in the UK of late you would/should/must have/may seen the TV press or online activity.

Orange, a global brand, invite 40 UK residents to make an ad in the middle of spaghetti western spain, with none of it being scripted apart from the call sheets and blow up dolls. All at the behest of Mother and Poke.




"This was about creating and capturing genuine emotion and experience.

The intention was to create an event in which the public could participate and interact, something more akin to an art installation as opposed to a traditional ad - the best works of art are the ones where normal people are as excited by it as the art establishment. Ultimately, this is an event media ad as opposed to a genuine art installation done purely for art's sake but we do feel that we managed to achieve and push what is expected from a traditional advertising campaign."

The online outcome of which was:
Brand/Offer microsite
Behind the scenes/making of Blog
Online advertising one example here
YouTube library of ads, extended cuts, anecdotes and extra footage x 65+
Image collection on flickr x 1500+

Also, the press photograper jesse took some killer shots from the chopper, yes the chopper.

Seriously worth a look for something different.

Posted by tobie at 05:35 PM | Link to this Article | 1 Comments
Archived in: Campaigns

I hope you all enjoyed my quick presentation on Kick Ass Online Creative at Eyeblaster University yesterday. I too enjoyed myself as I haven't been in a room with so many media people before without wanting to hurt anyone.

Here is my presentation for those that missed it or wants to go over it again. Just insert your own well timed, witty comments between and during the slides ;

Download the 3MB PPT file.

Big thanks to Mick from Eyeblaster Australia for putting it together. My only comment would be catering wise party pies are better than fancy sandwiches.

Posted by Ashley Ringrose at 01:19 PM | Link to this Article | 2 Comments
Archived in: Industry News

Diesel have just launched a huge online promotion title Diesel Heaven that has been seeing around for the last few months.

With no less than three fake blogs (this makes the Zero Movement seem subtle), a Frappr group, and several Youtube videos subtley supporting the promotion. No Flickr accounts though?.

All the blogs are now linking to the main promotional site. For me the let down is the presenter. She's quite annoying. Is this is heaven maybe the sexy chicks are in hell? To me Hi-Res have done much better work in the past. While the site looks nice it just isn't that fun to explore. It also feels like

I especially like this stencil on the mattress.

It's ashame they didnt submit it to my fav site Street Mattress

Off topic: I'm currently third for Aussie submissions and still actively trying for 2nd spot.

Posted by Ashley Ringrose at 09:14 PM | Link to this Article | Comments
Archived in: Interesting Promotions