Avenue A / Razorfish, the largest interactive marketing services firm in the U.S. and an operating unit of aQuantive, Inc. (NASDAQ:AQNT - News), today announced the acquisition of Amnesia, a full-service, digital agency based in Australia.

The total purchase price, payable in cash, will be determined by an earnout arrangement based on profit contributions from Amnesia over the next three years and Amnesia's net asset value on July 24, 2006. A cash payment of $5 million (AU), or $3.7 million (US) was paid as upfront consideration on the earnout.

We're a little late on this one but congrats to the Amnesia team.
Audi TT's all round :)

Full article here

It'll be interesting to see how this changes the industry here in Australia as Amnesia have always flown under the radar and now with the big guys in the US to support them they should be able to move into a dominant position.

In other similar news: Hyro has aquired 51% of Fluoro which looks to now become the "official" creative arm of Hyro.

Posted by Ashley Ringrose at 07:58 PM | Link to this Article | Comments
Archived in: Industry News

Anyone logging into their myspace profile (and who doesn't 3 times a day) now will be promopted to update to Flash Player 9. Myspace have revamped their music and video players. I don't know if they have used any AS3 features

This is great news for an industry struggling to convince users to use Flash 8. If the myspace minimum is Flash 9, then certainly we can accept Flash 8 as an industry standard.

This is the first time I've been excited by something Myspace has done. Hugs all round.

Posted by Ashley Ringrose at 12:21 PM | Link to this Article | 3 Comments
Archived in: Interesting Articles

This site, A Little Bit Rude, works on so many levels I can't even begin. I prefer to say depositing into the Bank of Brown but dropping the kids of at the pool and laying cable always bring a smile to my face.

I wont spoil it too much but I even like how they have added the blog at the end. It makes for fasinating work conversation.

Posted by Ashley Ringrose at 08:43 AM | Link to this Article | Comments
Archived in: Interesting Promotions

You can now comment on news posts (for those wanting to have a winge) and all news items are fully archived.

We also welcome two new editors to the ranks. Matt Cumming from M&C Saatchi in Australia and Eric Powell (our most vocal commentor) from Avenue A/Razorfish in the USA.

This will ensure a steady flow of new banners being posted.

Posted by Ashley Ringrose at 09:48 PM | Link to this Article | Comments
Archived in: BB News

Speaking of Nudies, here's a fun game from Tequila in Sydney for the Confetti movie. (think Best of Show for wedddings) called Nudist Trampolining.

Posted by Ashley Ringrose at 01:55 PM | Link to this Article | 1 Comments
Archived in: Interesting Promotions

It seems you're never too late to do a spoof ad. Check out Nudie's Small Ad. Very cute.

Posted by Ashley Ringrose at 06:04 PM | Link to this Article | Comments
Archived in: Interesting Promotions

Entries close July 10! So get in quick

Sadly no diatribe from me about the ills of using the word viral just a notice that the Asia Interactive Awards are open for entry.

Entries close July 5th so theres still time to enter.

Note: I am part of the jury which sadly only has one female. Which is one more than there was at D&AD for interactive.

Posted by Ashley Ringrose at 06:45 PM | Link to this Article | Comments
Archived in: Awards

RMG Connect is on a global hunt for creative talent to help fuel the growth of our Sydney office

As part of the global JWT network, we have no shortage of creative opportunities working with major clients like, Vodafone, Kellogg's and HSBC - to name a few. We apply big brand thinking online and below-the-line, in innovative and medium-relevant ways.

We're searching for a Senior Digital Art Director with a passion for ideas that bring brands to life in the interactive space. Our work encompasses a variety of interactive marketing, from online advertising and interactive video to websites and mobile campaigns. If you've got the ideas, we've got the opportunities.

Interviews with our Creative Director will be held :

New York 16th - 20th July
London 21st - 26th July

You should have around 6-8 years experience in an interactive, direct marketing or advertising agency, and a thorough knowledge of the online environment. Working alongside some of the best creative minds at both RMG and JWT you should have strong strategic and conceptual skills to complement.

So if you're looking for a opportunity to live and work in one of the worlds most beautiful cities, please email your resume and work samples (Website URL and/or PDF) to Melanie Bettinson

If we like what we see, we'll be in contact to arrange a time to meet and greet And if all goes well, who knows - you might find yourself on a plane to Sydney…

Posted by Ashadi at 09:59 PM | Link to this Article | Comments
Archived in: Employment Opportunities