Automaker General Motors has got a valuable lesson in the downside of Consumer Generated Content. GM's sponsorship of TV show 'The Apprentice' included a challenge that involved making a tv ad for the Chevy Tahoe SUV.

It extended the concept to the web, whereby anyone can direct their very own ad, including music, vision and supers. Sounds like a marketers dream, but it was not to be.

The result has seen the tool used by anti-SUV lobbyists and environmentalists to spread their message virally - and it's working, you need only do a search on Google to see it catching on.

Ad Example 1
Ad Example 2
Ad Example 3
Ad Example 4

*UPDATE* - News.com has a video capture of two more ads, which are even better than the ones above, to view them head on over here

Posted by Ashadi at 09:41 AM | Link to this Article | Comments
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