Basic Instinct 2 Banners Banned
Yahoo7!, NineMSN and News.com.au wouldn't run 20th Century Fox's Basic Instinct 2 banners.
Luckily FHM after first rejecting the ads then requested the "muff version" for their homepage.
Didn't they know that "A muff a day helps you work, rest and play" (Sorry that was terrible I know)
Consumer Generated Mobile Content
This is a very impressive & successful example of a consumer generated content program by Three in the UK, which allows users to upload content which earns money for both 3 and the user who posted it each time it's downloaded. They've had over 4 million downloads, which has generated over £100,000.
From the site -
"See Me TV provides an opportunity for 3 customers to shine in front of millions of potential viewers. All the budding star has to do is record a short video displaying their talents, and then send their clip via MMS to 32323 to have it uploaded to the See Me TV Channel for other 3 customers to view.
SeeMeTV is also a chance to earn. For every 3 customer that watches a clip on See Me TV, the performer gets paid 1p - and with a potential audience of 3.2 million, who can each view the clip as many times as they like, the money to be made can quickly mount up. The cash is accumulated and paid out once it has reached £10 - there's no cap on what a 3 customer can earn from SeeMeTV"
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Filet-o-Fish... or shark food?
www.filet-o-fish.com
Has anyone seen banners that go with this microsite?
The game would make for a fun single or linked banner campaign.
Black: Selling the Video Game
The big game release of this month has been Black from EA. There has been quite a bit of activity online ranging from the well produced official site (i like how each section uses a different weapon and you can literally shoot the shit out of the site, a valentines viral site My Black Valentines (quite funny) and locally here in Aus a training simulator.
It's good to see game advertising going beyond the usual mini site and downloadable demos.
Internet Advertising Revenues Estimated To Exceed $12.5 Billion for Full Year 2005
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, a 30% increase over the previous revenue record of $9.6 billion in 2004. The 2005 Q4 revenues totaled a record $3.6 billion; making it the second consecutive quarter to surpass the $3 billion mark and the highest quarter reported. Fourth-quarter revenues represent a 35% increase over the same period in 2004 and a 17% increase over Q3 of 2005. "As consumers continue to embrace the Internet as an integral part of their everyday lives, marketers continue to acknowledge that Interactive is a critical medium to engage their customers and create deeper brand experiences," said Greg Stuart, CEO, IAB.
from the IAB smart brief
more good news for the industry. tc.
Video usage in standard formats
It's been a contentious issue of late about the ease of using existing above the line advertising on the web. The most common being straight to banner press ads, is to stream an exisiting TVC into a banner...
Here's some ways to look at it.
1) it's cheap to produce, and it's eyecatching becasue it's moving. fast.
2) it's cheap, and nasty, in that it's not a good use of the medium for numerous reasons (too many to list here... probably), it's TV trying to be the internet within the internet, it just is not going to be as effective as it was on the "i'm glued to the..." telly. The audience is vastly different and in different modes to recieve
3) it's (more) expensive to serve per unit and there's generally less units per $ from a media agency (perhaps counteracted by the view-to-aquisition ratio) and it "polite" loads (that's after everything else in the page) so the chances are you might not even see it.
4) It can be used to an advantage when combined with interactive elements like this work from tribal DDB
But I must say that all in all it's very heavy k wise, often tenfold that of a page which it's placed within, and given the cost of broadband in some areas - especially oz - I do wonder about it's relevance.
c'mon 1.5 mb for a banner ad? or is this just in the showcases...
Staedtler wants more people to write smail mail letters, so much so they are going to send 10,000 physical letters to users who submit their details on the 
Last night was 