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February 26, 2006

CPB's First VW USA Work Launches

"Inside most, but not all of us, there is a fast."

gti.jpg


Crispin Porter + Bogusky Launch the online component of their first VW USA work.

The teaser site www.projectfast.com leads to a site where you can customize a GTI and then go for a "test drive" www.vwfeatures.com



The question I have is not "Will it sell cars?"

But more importantly: "Will it start to recharge the VW brand in the US?"

Ashley says: The video test drive is quite funny and included all the features a added on. It's one sexy looking VW.