IAB Standards in Australia
Taken from the IABaustralia site: "Sydney, Tuesday 28 February 2006…The Interactive Advertising Bureau, in collaboration with the digital committees of the Advertising Federation of Australia and the Media Federation of Australia today announced the launch of the first Australian online ad format standardisation."
It took a third party group like the IAB to finally get all the major parties talking. Finally life will be a little less annoying.
My fav size is the "hockey stick" from 9msn which bares no resemblance to a real hockey stick. Sadly this hasn't been mentioned by the IAB, maybe next year.
CPB's First VW USA Work Launches
"Inside most, but not all of us, there is a fast."
Crispin Porter + Bogusky Launch the online component of their first VW USA work.
The teaser site www.projectfast.com leads to a site where you can customize a GTI and then go for a "test drive" www.vwfeatures.com
The question I have is not "Will it sell cars?"
But more importantly: "Will it start to recharge the VW brand in the US?"
Ashley says: The video test drive is quite funny and included all the features a added on. It's one sexy looking VW.
Bannerblog in Creative Review
Thanks Hamish for pointing out that Bannerblog is mentioned in the March issue of Creative Review.
Funny how not one Australian magazine/website has shown any interest in Bannerblog even after we sent them the required press release. I've checked out pits and we don't stink, so what's the story?
RMG is hiring - Flash Dev & Art Director
RMG Connect (Sydney) is hiring. We're looking for a Flash Developer and Digital Art Director to join our creative department here in Sydney, Australia.
So if you're keen for a move to the land down under and want to know more about the roles or RMG and our work, drop me an email
Ad News' Interactive Agency of the Year 2006
Tribal DDB has won the AdNews Interactive Agency of the Year. More info here on the "sell out success" from the night. Tribal also won the same title for B&T this year as well as for Ad News in 2004. M&C Saatchi and White were runners up.
MI:3 The Ultimate Mission
Paramount Pictures has begun an ambitious online promotion entitles The Ultimate Mission. The first mission has begun with a new one being released every Monday for 15 weeks (up until the films release)
The missions are not your standard guess an answer though. The first required me to watch the MI:3 Superbowl trailer and google the License plate from the spot. By partnering with google they were able to set this up.
I'll be looking forward now to the remaining 14 missions and interested to see if they use Google Earth of other web technologies to make the missions more interesting.
From the looks of it there is 35,000+ registered users so it seems to be going OK so far. My only concern was there was little to do on the site after the mission ended. There is a chat forum but who wants to talk to other nerds like me.
Glue London is hiring - Flash Designer
Glue London have an opening for a brilliant Flash Designer with a great eye to join us as a valuable member of our expanding department. Experience in and an understanding of digital advertising is a must – a couple of good campaigns under your belt and knowledge of everything from rich media formats and Actionscript to animation and the basics of XML integration are desirable too. Most of all, you know how to bring an idea to life, and give each project something a little special. You will need to be reliable, creative and up for the challenges of working in a busy agency environment.
If the thought of creating stunning concept-driven work pushes your buttons, if you are full of ideas and think you are good enough to join the team at one of the UK's most creative (and enjoyable) Digital agencies, then get in touch.
It has finally been reveled what all those billboards of people looking up are actually looking at. Check out 
