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The Phelps Group seeks Associate CD/CD Level Direct Response Writer

Company:

Associate Creative Director/Creative Director Level Direct Response Writer

The Phelps Group has a great opportunity for a Direct Response Copywriter who has experience creating high-impact copy for the web. You'll be an integral member of our in-house creative services discipline where you'll lead the writing efforts for our online presence. This is an opportunity to gain a leadership position in one of America's leading integrated marketing communications companies.

The ideal candidate will demonstrate innovation, business focused creative thinking combined with a deep understanding of how direct response writing principles can be applied to new media.

Job Duties

  • Work in a highly collaborative creative environment
  • Develop concepts/copy for all web projects
  • Proactively recommend and implement appropriate site-wide copy improvements
  • Ensure that all writing is high impact, consistent, within brand standards and that it enables business goals
  • Participate in concept development for all cross-media marketing campaigns
  • Develop web-specific writing guidelines and standards that enhance the brand
  • Proofreading and quality control checks of all assigned projects
  • Participate in project scope and schedule development
  • Proactively recommend creative development process improvements
  • Manage client communication strategy including emails, newsletters, and promotions
  • Engage our clients to participate in consumer-generated media
  • Harness our customer enthusiasm by creating campaigns and to enlist consumers to share their opinions about our services

    Qualification Requirements

  • 5+ years of experience writing direct response communications in agency and or in-house
  • Deep understanding of direct response writing principles and how they're applied to new media
  • Demonstrated ability and willingness to be a copy leader in a highly collaborative cross-functional environment
  • Exceptional client relationship and presentation skills
  • Deep understanding of communication flow principles for websites
  • Demonstrated business-first conceptual ability
  • A great attitude and positive mindset

    Education and Training
    A bachelor's degree in English or communications is preferred.

    About Us
    The Phelps Group is an Integrated Marketing and Communications firm offering clients a consistent message through advertising, branding, sales promotion, media relations and customer relationship management services. Founded in 1981, The Phelps Group has been servicing national and regional clients in such industries as music & entertainment, healthcare, travel, technology, retail and packaged goods. Located in beautiful Santa Monica, the agency was named "one of the best places to work in Los Angeles" by LABJ in 2007.


    How to Apply

    Email cover letter, resume and confidential salary history to gpiano [@] thephelpsgroup [.] com