Description

• Develop search engine optimization strategy in order to maximize site traffic and conversion through both organic search and solicited search
• Oversee/Develop content management strategy that is consistent with the company’s overall brand strategy
• Manage day to day operations to insure an exceptional customer experience
• Track and analyze site traffic and trends to better understand customers’ usage patterns
• Work with marketing and sales department in developing a content rich email blast strategy that is consistent with the company’s overall brand message
• Track and analyze the emerging web trends and new technologies in order to best position the site for future growth and stability

Qualifications

• Experience managing an online portal with responsibilities including overall portal strategy, development, content acquisition, and website development
• Experience implementing SEO strategies both organic and solicited
• Experience monitoring and evaluating industry trends
• Strong communications skills and abilities to build working relationships across all levels of an organization