The industries love affair with HTML5 continues. If this was in flash you'd ask "who cares?" but right now all you ask is "Where's the sound off button!!?"
This is interesting as it comes from Biborg agency who are renowned for their huge flash OTPs. This must have been quite a change for them. They describe the banner as a way to engage users with an entertaining and playable creation based on the theme of discovering and travelling. The creation invites them to fly over France by air baloon and discover from sky various famous places, such as the Eiffel tower, Notre Dame de la Garde in Marseille or Le ChÃ¢teau de Versailles.