Banner Blog: Where banners click
Proudly supported by DoubleClick
AboutIndustry NewsSubmitArchives and RSSSubscribeContactFollow us on TwitterJoin us on Facebook
comments
February 12, 2010
Previous Banner Next Banner
Previous Banner Next Banner
Another scroll-to-reveal banner like this one.

Translation:
What are you doing, while the world is starving?
Become a volunteer on Sunday 7 March
2 hours means food for a week for 339 people
Sign up here

I can imagine a whole suite of these working well if the media was relevant (i.e. sites for people who like using hammers a lot) but if this was the only execution in the campaign then a hammer seems a bit niche to have wide appeal.