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January 23, 2008
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Thought this was a lovely use of iconic styling as a vehicle for a feature. I myself don't speak italian (forgive me - it is italian yes?) but Bang an Olufsen was enough to get across the idea initially, then it's an exploration.

Particularly like the "crescendo" of features - even if they don't relate to music, it is indeed enough of a payback.

nice work, small size. Effective.

more sound please.

Lovely work, neat simple idea :)

Posted by:kevin on January 23, 2008 11:57 AM

Agree with the use of iconic styling, made you look at it differently. Only gripe is I wished the interaction was slightly longer, I only managed one pass of 'strumming' (felt abrupt) before it cut over to the last frame.

Posted by:Ray on January 23, 2008 2:04 PM

gets you to the message and CTA though - thats pretty important i'd suggest...

Posted by:tobie on January 23, 2008 10:24 PM

Nice but with only 10% of internet users having sound on as a default, isn't the idea wasted?

Posted by: on January 24, 2008 3:44 AM

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