Good to see this campaign evolve into ideas specifically tailored for a banner campaign
The only suggestion is that, this ad could have platform targeting enabled - therefore as a Mac user I could be seeing a different execution? Or even go one step further with specific targeting for the various windows flavours - 95, XP etc..
Note : This had a rollover for sound prompt, unfortunately I've had to reconstruct the bits of the banner I captured in order to post it. The 'best practice' was there people, I just removed it for the sake of getting it on here for all to see :)
I love that they custom shot this stuff for online. Some might say it's just a TVC in a banner but they made this specifically for the medium. Great production planning.
So... what happens if you don't have sound?
Posted by:jm on May 11, 2007 9:23 PM
User initiated audio?
Posted by:Stuart Parkinson# on May 11, 2007 11:07 PM
great use of video in a banner, and a clever use of space. i'd love to know how big this banner is from a k-perspective, and where they're running.
Posted by:brook on May 12, 2007 8:22 AM
Love the last line.. "these banners are hard.." lol
Posted by:sim on May 16, 2007 4:38 AM
Great! Well written too.
Posted by:caff on May 24, 2007 2:19 AM
I love that they custom shot this stuff for online. Some might say it's just a TVC in a banner but they made this specifically for the medium. Great production planning.
Posted by:Ashley on May 27, 2007 6:52 PM
