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September 1, 2006
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Cannes 2007 Gold - Automotive

Take a journey into the British side of the world weird web. We're hoping to be able to show the swf here but until then start your journey here.

I love this campaign as it clearly states "This is not the way to the mini site" yet you expect to be lead there. But in the end (and I don’t want to spoil the surprise) you feel like a unloved dog dumped in the middle of the forest.

I'm interested to see if (and how) this campaign will be extended.

f'n brilliant.

Posted by:eric powell on September 2, 2006 3:12 AM

Awesome idea. Terrible execution. Shame :(

Posted by:blunt on September 9, 2006 1:26 AM

Clever Idea...

I think if I was a "real" visitor I would've bailed at the first trip to a wierd website I wasn't expecting to visit.

I guess for the right demographic, this ad hits the nail on the head for them.

Posted by:Paul Rathey on September 11, 2006 2:58 AM

I hate the audio on rollover and the screeching tires on click. I wanted to see how long it would take to actually get to the mini site (do you ever? I never found out) but each time I heard those tires I wanted to click again less and less.

Aside from the audio it is a cool idea adn a fun campaign. Click data would be interesting to see

Posted by:darren on September 12, 2006 9:41 AM

This is a very interesting ad, although it takes you off course at the same time it hammers in a lot of intrigue.

It's a brave concept and I think it works great, especially for the TA.

Posted by:Nick Hamilton on September 12, 2006 9:29 PM

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