AWESOME!! A perfect example of a simple but clear idea that has been beautifully produced!!
Very nice work!! :)
Posted by:will on June 5, 2006 7:32 PM
What a lovely simple idea. However it's an ad for VW not Golf surely?
Posted by:Stan Lee on June 5, 2006 9:03 PM
I would've loved this if it was interactive and if it didn't begin it's life as a press ad - not that it isn't a good animated press ad in a world of ordinary ones.
Posted by:MC on June 5, 2006 9:04 PM
That's great! Perfect example of what most online creative lacks: a simple, strong idea.
Best banner I've seen in ages. And behold, it's not even interactive!
Posted by:paul k on June 6, 2006 12:26 AM
Posted by:eric powell on June 6, 2006 4:33 AM
sweet and simple.
Do they ship racing belts with the golf now?
Posted by:phil on June 6, 2006 5:55 AM
iLeo did a nice seat belt thing a few years back.
Posted by:nivek on June 6, 2006 2:27 PM
I can't beilve this hasn't been thought of before...I bet most ATL agencies would kick them selves if they saw this. great work.
Posted by:Tim on June 6, 2006 6:04 PM
Tim, mate I agree its very good, but alas it's an animated version of an ATL creative (I may be wrong on this but i doubt it). See the link above from Jan 2006 - I've seen it on the streets of East London too...
Posted by:Tobie Cameron on June 6, 2006 9:25 PM
The thing is TIm, the above the line agency did think of it. As I said above this was a print ad first and a banner a distant second.
Posted by:MC on June 6, 2006 9:33 PM
I'm not 100% but wasn't this idea adapted from a press ad?
Posted by:Phon on June 7, 2006 9:38 AM