oooh, I like.
Posted by:phon on May 8, 2006 9:24 PM
Yawn. What is this meant to accomplish? Also why is every single execution the same?
Posted by:MC on May 9, 2006 10:44 AM
I think it accomplishes everytrhing it needs to. Simply.
Yep i think it's smart. Very simple but with a strong concept that really makes you think about the way we've all discarded paper and pen, and the personality that comes with a hand written letter.
The other executions work well also - a nice fresh campaign that works.
Posted by:Tobie Cameron on May 9, 2006 7:08 PM
Awesome ad but too bad that it doesn't do anything if there isn't user interaction.
Posted by:Justin on May 16, 2006 3:14 AM
I think all the fawning is futile until we see results. Awesome execution - but how many people will interact?
Posted by:Ben on December 5, 2006 10:03 AM